SHERIDAN BIRD IN ITALY: Certain philosophies, artforms or rituals are difficult to translate or transfer. They simply don't work outside their place of origin. Italian singer Vasco Rossi broke the world record for ticket sales when he performed in front of over 225,000 paying fans in Modena in 2017. Yet the 67-year-old rocker would struggle to sell out the Dog and Duck in the UK. That is often the case in sport too. A phenomenon or approach that brought dividends in one territory, stalls in another. This is amply demonstrated by the travails of Maurizio Sarri at Chelsea.
