Cher, 73, announces she is releasing her first fragrance since 1987 and it's 'genderless': 'We've come a long, long way'
Cher has announced that she is launching her own 'genderless' fragrance.
The 73-year-old songstress has teamed up with the company Scent Beauty - from Bernd Beetz and Steve Mormoris - to create her own perfume, named Eau de Couture by Cher, for both men and women.
And the much-anticipated launch will be the first scent since her 1987 fragrance, Uninhibited.
For men and women: Cher has announced that she is launching her own 'genderless' fragrance. Seen in 2018
Hitting two markets at once: The 73-year-old songstress has teamed up with the company Scent Beauty - from Bernd Beetz and Steve Mormoris - to create her own perfume, named Eau de Couture by Cher, for both men and women. Seen in 2018
The Believe hitmaker has been working on the inclusive fragrance, which features notes of bergamot, neroli, jasmine and vanilla, for four years because she wanted it to be perfect.
'It's very touchy-feely. It makes you want to hold onto yourself,' she said.
'We've come a long, long way since I first put out a perfume so I really do believe this is genderless.
'I [made] it for people who love perfume or people who want to smell good, people who feel that it's part of who they are. I imagine there are people, I know there are people, who don't want to have anything on them and I cannot even go to that place.'
Back in the day: Here the icon is seen in 1978 in a gold Bob Mackie outfit
And Cher knew she wanted notes of oriental 'vanilla' and spice because she wanted to create something based on the best aspects of her own fragrance collection.
She told WWD: 'I like vanilla, it's just a girl thing I think, but I also very much like something that's spicy.
'I was talking with Steve right now, and he was saying, "I don't know how you got to have black-and-white notes," and I didn't know what I was doing, so that's how that came about.'
She had a look: Cher first became famous in the 1960s; here she is seen in 1968
The If I Could Turn Back Time songstress also explained that she met her fragrance partner, Mormoris through a mutual friend, and the process to create Eau de Couture happened naturally.
She added: 'They're a new company with people who are very experienced running it. They have a social network plan.
'I will be doing interviews and I will be talking about it, but they have a plan. They also have a great idea about doing multiple scents.'
Her love life was tabloid news: Seen in 1981 with beau Les Dudek from Blackrose in NYC
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