The REAL World Cup winner! Rebekah Vardy is set to make £1.5M from brand collaborations and TV roles in the next year after cementing her status as Queen of the WAGs
- EXCLUSIVE: Rebekkah Vardy, 36, has cemented her status during World Cup
- Filled the gap left by the likes of Colleen Rooney, and is expected to cash in
- Brand expert Claire Shiels who specialises in sport predicts she can make £1.5M
- Parenting and beauty brands would be eager to work with mother-of-four
The World Cup has cemented her position as queen bee of the WAGs and no matter what the outcome of England vs Colombia this evening, Rebekah Vardy looks set for a bumper payday.
Since Colleen Rooney and Victoria Beckham are no longer fixtures at the World Cup, the wife of Jamie Vardy has stepped into the void as the best-known WAG thanks to her appearance on I'm A Celebrity earlier this year.
She's made herself noticed in the stands wearing personalised shirts with 11 Vardy and brandishing a bespoke bejewelled phone case with an England flag and her surname.
And branding expert Claire Shiels whose PR agency specialises in fitness and sporting figures predicts the mother-of-four, 36, could make £1.5M in the next year from opportunities such as TV appearances, photoshoots, brand collaborations and sponsored social media posts.
'Since their arrival in Russia, Rebekah appears to have become the spokesperson for the England team’s wives. She’s a natural choice being glamorous, outspoken on many points, ambitious and very comfortable in the media spotlight,' she told Femail.
'It would not be unrealistic for Rebekah to expect to earn at least £1.5m in endorsements over the next 12 months, purely on the back of being a WAG and the World Cup.'
Rebekah Vardy with her son Taylor and daughter Sofia with her husband Jamie in Russia. The new queen of the WAGs is predicted to earn £1.5M in the next year after cementing her statue at the World Cup
'It seems highly likely then, given the level of PR she has generated during the World Cup, that Rebekah will be flooded with requests for endorsements, particularly as it is rumoured that a film about Jamie’s life is being planned.
'Openly admitting to spending a fortune on cosmetics and surgery, she’s the perfect choice for such brands, although being a dedicated mum may mean parenting products have her in their sights, too.'
Rebekah shares Sofia and Finley with husband Jamie, and has two children from a previous relationship Megan and Taylor, while she's also a stepmother to Jamie's daughter, Ella.
How Rebekah Vardy could make £1.5M
Personal appearances at £5,000: £100,000
Interviews at £5 - £10,000: £150,000
Photoshoots for magazines and brands at £20,000: £240,000
Social media brand endorsements at £1,500 per post: £156,000
TV Work: £150,000
Other brand endorsements such as adverts, or attending high profile events etc: £704,000
'Undoubtedly, Rebekah’s occasional social media outbursts and choice of language will put her in the “high risk” category of brand endorsement, so I envisage that once deals are made, we will see a more restrained, refined side to this larger than life WAG.'
According to Claire, Rebekah's strength lies in a natural talent for self-promotion.
'The ex-nightclub promoter is fairly new to the world of footballers’ wives, having only met husband Jamie four years ago as his career was beginning to reach new heights with Leicester City,' she said.
'Despite her proclaimed hatred of the term “WAG”, self-promotion comes naturally to Rebekah, who had a fling with Peter Andre when she was 19; selling her kiss-and-tell story to the News of the World.
'It appears that from the beginning, she had a natural flair for creating her own publicity, culminating in her appearance in “I’m a Celebrity” earlier this year.
The former nightclub promoter has been vocal about her love of aesthetic treatments, which would make her an ideal fit for a deal with a beauty brand
Rebekah, pictured with Kyle Walker's girlfriend Annie Kilner, could cash in on sponsored social media posts
The WAG's profile received a boost earlier this year when she took part in I'm a Celebrity
'When it comes to celebrity endorsement, Rebekah’s close relationship with the media and her willingness to open up makes her an ideal choice for many brands.'
Claire points to some of the most notorious footballers wives who have gone on to make millions off the back of being married to famous players.
'Victoria Beckham was rumoured to have earned around £12 million from her deal with Armani. Meanwhile, Coleen Rooney is thought to have earned £6 million from her associations with George at ASDA, Nike, Littlewoods and LG.'
Cheryl signed her deal with L'Oreal in 2009, a year before her marriage to Ashley Cole ended and she's though to earn around £500,000 a year from her ongoing contract.