Rihanna recruits her mom Monica to promote new Fenty fashion line on Instagram ahead of this week's launch
Her first Fenty fashion line becomes available to purchase online on Wednesday.
So it's no surprise that Rihanna is heavily promoting the collection on her Instagram as the clock ticks down.
The pop star and businesswoman has even recruited her mom Monica to help hype the designs, sharing pics of the two of them together on Monday.
Her biggest fan: Rihanna recruited her mom Monica to help promote her Fenty fashion line ahead of its release on Wednesday, sharing pics of the two of them on Instagram Monday
Promotional pics: The singer, 31, modeled some of her collection as her mother sported one of her daughter's Fenty sunglasses
Ditch your umbrella and get a Fenty rain coat like Rihanna
She's got the best wardrobe in the biz, so it was no wonder the style-set rejoiced when Rihanna announced she was launching her own label.
The fashion-pack have been at fever pitch, which only escalated today when the singer stepped out in the second look from her self-styled collection.
Featuring a utilitarian mini skirt and coat, the ensemble radiates RiRi's signature style. We particularly love the fact that a lot of the pieces have been designed for both men and women to wear, like this coat for instance, which you might have spied Vogue editor, Edward Enniful, rocking on Instagram!
There's only FourFiveSeconds to go until Fenty officially launches... or should we say a few days, so get ready to start shopping on May 29th.
In the meantime, recreate Rihanna's outfit with the help of the practi-cool (both practical AND cool, obvs) coats we've lined up for you below. Asos and Lululemon have our top pick!
Rihanna wears a tan mini skirt with a matching baggy tan jacket with black lining in the shots.
She added a white top and white trainers and sported visor-style shades along with bright green fingernails.
Share this article
Her mother sports a pair of square-shaped sunglasses which presumably are also from her daughter's collection.
She wears a pretty floral-themed tiered dress and pale blue pointed toe shoes.
Designed it herself: Rihanna wore a tan mini skirt with a matching baggy tan jacket with black lining in the shots
Big deal: The new Fenty label, in partnership with Moët Hennessy Louis Vuitton LVMH, offers ready-to-wear clothing, shoes, jewelry, sunglasses and other accessories
The new Fenty label offers ready-to-wear clothing, shoes, jewelry, sunglasses and other accessories.
It's in partnership with Moët Hennessy Louis Vuitton LVMH, the parent company of Dior, Givenchy and Fendi.
She gave a first glimpse of her new collection at a pop-up store that opened in Paris on Friday.
The clothing line is mostly made up of white, tan, light pink and dark denim pieces and features suit jackets, button-up dress shirts and tailored slacks inspired by menswear.
First look: The clothing line is mostly made up of white, tan, light pink and dark denim pieces
Tailored yet relaxed: The collection features suit jackets, button-up dress shirts and tailored slacks inspired by menswear
Rihanna insists that everything in the collection is something she would wear herself.
'Just like everything, it has to come from me; it has to look good on me — I have to love it with a passion. If that feeling isn’t there, it won’t work,' she said.
The Good Girl Gone Bad hitmaker opted to wear one of her denim designs for the opening of her Paris pop-up last week.
The mini dress had splits at the side and rolled-up sleeves.
The fashion launch comes as the singer revealed she's been living in London for a year.
The singer, who originally hails from Barbados, told The New York Times she's been 'keeping a little incognito' while staying in the British capital and enjoys the relative anonymity the city brings.
Working it: The Good Girl Gone Bad hitmaker opted to wear one of her denim designs for the opening of her Paris pop-up last week
Hugely popular: Fans came out in force to greet the superstar whose collection will be available to purchase online on Wednesday
