Emily Ratajkowski laughs at 'older white men' who dismiss her as a 'stupid' pinup girl and don't realize she's making a fortune off her designs

  • She launched Inamorata in 2017 and it has become an instant success
  • The Gone Girl star now sells lingerie, body wear and swimsuits
  • The brunette beauty models her own designs in very sexy shoots 
  • She shared the images to social media and is generous with the shots
  • This has helped drive sales and has created a solid brand for the model 
  • But she is still criticized for her very revealing photo shoots 

Emily Ratajkowski launched Inamorata in 2017 and it has become an instant success. She now has lingerie, body wear and swimsuits for sale.

And the 27-year-old model uses her own incredible figure to help sell the sexy designs.  

But often people make fun of the beauty - who has starred in Gone Girl and I Feel Pretty - for sharing such saucy photos with her impressive 23M Instagram followers, which makes her laugh as she explains those photos help make her rich.

Interview: Emily Ratajkowski talked to Kourtney Kardashian for Poosh on Wednesday

Interview: Emily Ratajkowski talked to Kourtney Kardashian for Poosh on Wednesday

Sexy for a reason: She created lingerie and swim collections for women under the name Inamorata. And the 27-year-old model uses her own incredible figure to help sell the sexy designs

Sexy for a reason: She created lingerie and swim collections for women under the name Inamorata. And the 27-year-old model uses her own incredible figure to help sell the sexy designs

Speaking in a video with Kourtney Kardashian on the TV star's new lifestyle website Poosh, she said the negative comments don't bother her too much because she is 'running a business.'

She added: 'The initial reaction when you post a sexy photo is, "Oh my god, naked again, you're so stupid, you have nothing else to offer!"

'And I'm like actually I'm running a business off of this,' added the DKNY model.

All about the Benjamins: But often people make fun of her for sharing such saucy photos on social media, which makes her laugh as she explains those photos help make her rich

All about the Benjamins: But often people make fun of her for sharing such saucy photos on social media, which makes her laugh as she explains those photos help make her rich

'[Social media] is part of branding and it's funny because you think of the idea of white older men in suits being like, "Oh no we don't take her seriously," and we're making more money than them,' she said.

'I love that. I think for that to still be a thing is completely wild to me.'

The word 'inamorata' is borrowed from the Italian language and means 'a woman someone is in love with.'

And Emily insisted that fashion and beauty is 'great' because it can help you feel more confident about yourself.

Coin: Speaking in a video with Kardashian on Poosh, she said the negative comments don't bother her too much because she is 'running a business'

Coin: Speaking in a video with Kardashian on Poosh, she said the negative comments don't bother her too much because she is 'running a business'

Work it in retro plunging one-piece like Emily

Emily Ratajskowski has a swimwear line called Inamorata and the model has been working it, both selling her wares, and modeling up a storm for the line.

We love this Seventies-slash-Eighties retro vibe and can definitely see where the swimwear fits in. Em's Luecadia one-piece is a perfect example. With a plunging neckline and extremely high legs, we can see this going from Studio 54 under some white wide-leg to the beach in no time. If you're in love, like we are, click right to snap it up now for $160.

If you'd like to channel Em but would like to weight your options, check out our gallery below. From Eres to Topshop, we've got plenty of styles and budgets covered.

* PRICES MAY NOT BE AS ADVERTISED

She added: 'The great thing about fashion and beauty is it's for you, ultimately if it makes you feel a little bit better about yourself that's going to carry with you throughout the whole day.'

Emily added that her designs are for women who are 'comfortable in their own body'.

The siren created her successful swimwear line, Inamorata, in November 2017 and then went on to expand her range and release her own underwear collection called Body.

The haters will hate: She added: 'The initial reaction when you post a sexy photo is, "Oh my god, naked again, you're so stupid, you have nothing else to offer!"'

The haters will hate: She added: 'The initial reaction when you post a sexy photo is, "Oh my god, naked again, you're so stupid, you have nothing else to offer!"'

Ahhh, those dumb older white men in suits! '[Social media] is part of branding and it's funny because you think of the idea of white older men in suits being like, "Oh no we don't take her seriously," and we're making more money than them,' she said

Ahhh, those dumb older white men in suits! '[Social media] is part of branding and it's funny because you think of the idea of white older men in suits being like, "Oh no we don't take her seriously," and we're making more money than them,' she said

She is shocking the old guard is still around: 'I love that. I think for that to still be a thing is completely wild to me,' she said

She is shocking the old guard is still around: 'I love that. I think for that to still be a thing is completely wild to me,' she said

However, the Vogue model has now revealed that she wanted to make sure every piece she developed in her range would be something she was 'proud of' and would personally wear herself.

'We call it Body because it's body suits and bike shorts,' said the star.

'It is lingerie but it's so much more than that, it's the idea of a swim too, which is like a girl that's so comfortable in her body that she wears it around the house, or she lives in her swimsuit, or she lives in her body.

'I'm constantly looking for inspiration and make every piece something that I would wear because I think you can get lost in being like 'We should do this colourway' but I want everything to be something I'm really proud of.'

The brunette bombshell was last seen at the CFDA Awards in NYC with Tabitha Simmons.

Big night: The brunette bombshell was last seen at the CFDA Awards in NYC with Tabitha Simmons

Big night: The brunette bombshell was last seen at the CFDA Awards in NYC with Tabitha Simmons

 

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Emily Ratajkowski laughs at 'old white men' who think she's just a 'stupid' pinup girl

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