Plumbers in Nelspruit - Watch Out!
Online marketing tactics are available to all businesses, no matter what industry or size. When the general public think about a plumber, they think about a scruffy, unshaven fella whose pants are to big and who struggle to hide his crack. Your perceptions will change when you meet Wesley Donald, a plumber in Nelspruit who embraces online marketing.
Wesley started his Nelspruit plumbing company a couple of years ago. Like most business owners he managed to get business in through referrals, sponsoring a school project here and there as well as news paper advertising. His return on investment was poor, however. He struggled to make ends meet with substandard advertising strategies.
That’s when Wesley Donald started to ask tough questions on where his business is going. He says the following: “I was tired of implementing advertising mechanisms that did not give me the results that I needed. My business needs a continuous stream of clients who are ready to make use of my services daily. I asked myself, what marketing channels will people always use? Where is the first place they will go to if they need a plumbing company? The answer was obvious - Google”.
And so, Wesley began to research various methods of capturing prospects who search for plumbing services, online. He decided that he will implement lead generation strategies around three online assets namely Google Adwords, SEO and Google My Business listings. Wesley states that since he implemented these marketing channels, that his business has doubled and that he can see a huge influx of qualified prospects who are ready to make use of his services.
Wesley acquired the services of an online marketing specialist, Leadpro in order to help him implement clever marketing tactics that work. With the help of Leadpro, they determined a budget that fits his Plumber Nelspruit company. They created a Google My Business listing so that his business will pop up in the Google 3 pack if someone is looking for plumbers in Nelspruit. They started to optimize his maps listing and although it takes time to get into the 3 pack, he is already getting calls from his Google business listing.
Marketing Channels for this Plumber in Nelspruit
His most effective marketing channel is Google Ads. Plumbing can be very competitive and other companies can bid huge amounts on top keywords like geyser installation (a geyser is a hot water system) or blocked drains. However, through careful keyword selection, this Nelspruit plumbing company has managed to keep their average cost per click at around $0.50. That is a phenomenal achievement given how little they bid on quality, business driven keywords. Wesley says “I must give it to Leadpro. These guys are great with their online lead generation tactics and their technical knowledge of the Google Ads platform is great. I’ll much rather outsource that function to guys who understand that game. They give me a good ROI.”
His third marketing channel namely SEO, is still a work in progress. Although he is not ranked nr 1 for his main keywords, there is a definite improvement. He already gets calls from his website from people who found from various channels.
His aim is to be prominent in the Google Ads section, in the Google My Business listing as well as in the organic website rankings for many business related plumbing phrases. The estimated visits per month between all 3 channels is about 400 online visitors. That’s a lot for a small business in an average town.
Not only is Wesley an experienced and qualified plumber, he is also smart. Most small business owners never think about the potential of going online with their marketing efforts. They fear the online world because they don’t know how to approach it.
Be like Wesley. Get a professional online marketing company who can assist you in getting a good return on investment and start to dominate your local market.