Intelligence for a Better Marketplace
CR Data Intelligence delivers consumer-driven data insights from CR’s rigorous and trusted research, testing, and surveys to industry experts, including manufacturers, regulators, and researchers. The goal: to inform the design and development of products, standards, and policies to better prioritize consumer safety, security, performance, and quality.
Intelligence for a Better Marketplace
CR Data Intelligence delivers consumer-driven data insights from CR’s rigorous and trusted research, testing, and surveys to industry experts, including manufacturers, regulators, and researchers. The goal: to inform the design and development of products, standards, and policies to better prioritize consumer safety, security, performance, and quality.
Gain consumer-driven insights
Deepen understanding of CR’s analysis
Leverage a trustworthy source of data
Gain consumer-driven insights
Deepen understanding of CR’s analysis
Leverage a trustworthy source of data
For Researchers and Regulators
Advance consumer-first standards, policies, and laws with unique data-driven insights.
Learn what consumers value.
Our consumer-driven data insights help you identify what matters to consumers, how behaviors are changing, and what trends to anticipate.
Fill critical knowledge gaps.
From safety and product performance to consumer sentiment and preference, CR insights are trustworthy building blocks.
Foster fairness and transparency.
CR’s independence and expertise can inform your efforts to create a safer, fairer, more transparent marketplace.
For Engineers and Product Designers
Better serve consumers by creating higher-quality, safer, better-performing products.
Gain consumer-driven insights.
Get a consumer-first perspective on safety, reliability, and satisfaction, as well as competitive product performance.
Leverage an independent data source.
Inform decisions with our unique consumer-driven data sets and insights drawn from CR’s unrivaled testing expertise.
Understand CR's testing analysis.
Improve offerings and deliver the best product for consumers with more specialized test data, trends, and competitive benchmarks.
About Data Intelligence
The digital marketplace is more complex and connected than ever before. Technology and the rapid pace of innovation are creating new challenges for consumers, different from those they confronted in 1936 when CR was founded. CR is compelled to meet these challenges head-on. We are unleashing the power of consumer-driven insights to fuel change and innovation, and developing new ways to shape the marketplace in favor of consumers.
CR Data Intelligence is a new marketplace change program. The goal: to foster the development of products, standards, and policies that prioritize safety, security, performance, and quality for consumers. We call it “upstream impact”—improving products and services before they get to market.
For over 80 years CR has helped consumers to make better choices. Now we can contribute to making the products themselves better.
How CR Data Intelligence Works
CR independently tests thousands of products and services in our labs each year and surveys hundreds of thousands of consumers about their experiences with products and services. Personal data from this research is not shared. We decide which products to rate and buy all the products at retail, just as consumers do. We rely on this data to power our unbiased ratings and reviews for consumers.
CR Data Intelligence offers subscriptions to data and insights from CR’s rigorous and trusted research, testing, and surveys to industry experts, including manufacturers, regulators, and researchers. As with all our programs, products, and services, 100 percent of the fees we collect support our nonprofit mission.
