Your RNLI online shop, with everything from branded clothing and unique gifts, to gorgeous homeware and cool stuff for kids. All profits go to saving lives at sea.
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Give as you shop
Did you know you can save lives as you shop?
It’s easy to support our lifesavers with your shopping basket - whether that's visiting our online and high street shops, browsing on eBay and Amazon, or finding inspiration at our photostore.
The coastal backdrop and all-weather nature of our lifesaving work can make for an amazing photo. Treat yourself to a high-quality print from our online photostore.
Find a photo
Our shop sells all things RNLI - from clothing to gifts, homeware to stationary. Plus, every penny of profit from the shop goes directly towards saving lives at sea.
Visit an RNLI Shop
Did you know you can support us while shopping with Amazon? For every purchase you make, they will donate a minimum of 0.5% of your order value to the RNLI.
Shop to save lives
Use Easyfundraising to power RNLI lifesaving while you shop online.
Find out more about Easyfundraising
You can even support the RNLI by buying and selling on eBay. And it’s really simple to set up!
See how
You can support the RNLI while you shop online through Give as you Live.
Find out more about Give as you Live
If you shop at M&S using your Sparks card, you can now support the RNLI every time you shop.
Learn more about shopping with Sparks