Pamela Anderson is keeping true to her 'no makeup rule'.
The Baywatch beauty, 56, who has embraced a minimalist appearance of late, looked incredible as she went bare face in a photo shoot for her new fashion collaboration with RE/DONE.
The denim brand unveiled its line with Pamela on Monday via Instagram, showcasing stunning images of the movie star modeling a variety of items, including jeans, wrap tops, mini skirts, and more.
'A sustainable partnership reclaiming an era of Pamela Anderson’s most memorable looks—this time on her own terms,' read the caption for the carousal.
In another social media post, the company added: 'In line with her passion for the planet, RE/DONE & Pam was thoughtfully designed using green practices.
Pamela Anderson looked incredible as she went bare face in a photo shoot for her fashion collaboration with RE/DONE
The denim brand unveiled its new line with Pamela on Monday via Instagram
'Every product utilizes eco-conscious methods, including low impact washes, recycled fabrics, California-grown regenerative cotton, apple-skin leather, and untreated organic cotton.'
The phenomenal photo dump coms hours after Pamela dropped jaws at the Vanity Fair Oscar party.
Arriving on the arm of her son Brandon Lee, 27, the former model looked lovely in a floral frock with her natural beauty taking center stage as she went, once again, makeup free.
For his part, Brandon, whose father is rockstar Tommy Lee, looked stylish in a dark gray double-breasted tuxedo.
Anderson, who is also mom to 26-year-old son Dylan Lee, looked proud as she posed next to her firstborn.
A week ago, the Barb Wire alum renewed her commitment to realness, telling CR Fashion Book that she's 'flipping the script' on beauty standards by changing her image.
'I just think, the social media world and the fantasy, especially in fashion and film, those places are escapism, but this everyday stuff… I felt like It's okay to just be.'
She continued: 'Can I walk out the door like this? Like, I’m fine the way I am. And I just didn’t want to get into the whole glam thing and play the game. I just want to flip the script; I want to challenge beauty.
The post showcased stunning images of the movie star modeling a variety of items, including jeans, wrap tops, mini skirts, and more
'A sustainable partnership reclaiming an era of Pamela Anderson’s most memorable looks—this time on her own terms,' read the caption for the carousal
In another social media post, the company added: 'In line with her passion for the planet, RE/DONE & Pam was thoughtfully designed using green practices
'Every product utilizes eco-conscious methods, including low impact washes, recycled fabrics, California-grown regenerative cotton, apple-skin leather, and untreated organic cotton'
The Barb Wire alum renewed her commitment to realness, telling CR Fashion Book that she's 'flipping the script' on beauty standards by changing her image.
'I just think, the social media world and the fantasy, especially in fashion and film, those places are escapism, but this everyday stuff… I felt like It's okay to just be'
'But my agents and even my kids were like, "Mom, you can’t, you need the glam team!" And I said, no, what are you talking about? The fact that you guys are saying that to me makes me not want to do it more!
'I’m going to do a fresh face, no makeup, not pretend no-makeup. And I just felt free. No one looked at me and went, "Aggghhhh!"'
In last year's Netflix documentary Pamela, A Love Story, Pamela teased a life of less glamour, admitting: 'I'm not trying to be the prettiest girl in the room.
'I feel like it's just freedom. It's like... a relief. I don't need a stylist. Like, I don't have a stylist. I don't have a glam team. I'm just kind of doing this freestyle.'
Last August the pinup shared with Elle magazine that her perspective on beauty changed after the death of her makeup artist Alexis Vogel.
'[Alexis] was the best. And since then, I just felt, without Alexis, it's just better for me not to wear makeup,' she explained.
She called the act 'freeing, and fun, and a little rebellious too.'
Other famous women have weighed in on the controversial move.
She continued: 'Can I walk out the door like this? Like, I’m fine the way I am. And I just didn’t want to get into the whole glam thing and play the game. I just want to flip the script; I want to challenge beauty'
'I’m going to do a fresh face, no makeup, not pretend no-makeup. And I just felt free. No one looked at me and went, "Aggghhhh!"'
In last year's Netflix documentary Pamela, A Love Story, Pamela teased a life of less glamour, admitting: 'I'm not trying to be the prettiest girl in the room
Scarlett Johansson told PopSugar last year: 'I think it is definitely different to see somebody that's in the public eye, a woman in the public eye, go to a fashion show or big event with no makeup on. It's just very different from what we're used to.'
She added, 'It's a powerful message for women to see that, whether they follow suit or whatever the effect is, in the zeitgeist.
'It's powerful for women to see other women rejecting standard beauty norms.'
Jamie Lee Curtis also gave kudos to Anderson.
Pamela continued her no-makeup run on Sunday evening at Vanity Fair 's Oscars 2024 afterparty
The 56-year-old Baywatch sensation took her son Brandon Lee, 27, to the event as her date
Taking to Instagram last year, she shared bare-faced photos of the mother-of-two.
In a caption to her 5.5 million followers, she wrote: 'THE NATURAL BEAUTY REVOLUTION HAS OFFICIALLY BEGUN!'
She added, '@pamelaandeson in the middle of fashion week with so many pressures and postures, and and and, this woman showed up and claimed her seat at the table with nothing on her face.'
The note finished, 'I am so impressed and floored by this act of courage and rebellion.'
