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What People Search For

You spent hours fine-tuning your pages to improve your search engine position. Did you make certain to misspell a few of those crucial words? The people searching certainly will. Misspellings, along with X-rated search requests, are common. Below, a glimpse at some of the searches the great Internet public is making.

 The More What People Search For page available to
site subscribers provides additional information on
discovering how people search.
 Click here to learn more about becoming a site subscriber 

Live Search Displays

Excite Search Voyeur
http://www.excite.com/search/voyeur/

Displays a sample of recent searches. Page automatically refreshes every 30 seconds. Similar data to what was previously shown for the now-defunct WebCrawler Search Voyeur.

Ask Jeeves Peek Through The Keyhole
http://www.askjeeves.com/docs/peek/

Shows top searches at this popular question answering search engine.

MetaCrawler MetaSpy
http://www.metaspy.com/

Choose to see either a filtered or non-filtered sample of top, real-time search terms from this popular meta search service.

Search.com Snoop
http://savvy.search.com/snoop

Shows recent searches on this popular metasearch service.

Kanoodle Search Spy
http://www.kanoodle.com/spy/

Live display of searches on this pay-for-placement search engine.

Fireball LiveSuche
http://www.fireball.de/voyeur-fireball.fcg

Fireball is one of Germany's major search services. This page lets you see, in German, what people are searching for. Hier können Sie live sehen, was gerade in Fireball gesucht wird.

Mopilot LiveSearch
http://mopilot.com/index.htm?go=live.php3

Shows you what queries are being made by those with WAP or wireless browsers at this WAP search engine. Reload the page to see new queries.

Yahoo Shopping: What's Selling Now
http://st8.yahoo.com/OT

Live glimpse into what people are buying at the Yahoo's shopping site.

Top Keyword Lists & Keyword Databases

Search Spotlight
This page within Search Engine Watch features different aspects of how people search online.

Lycos 50
http://50.lycos.com/

Forget live search displays. Lycos has realized that all our searches can make for great content, if assembled correctly. The Lycos 50 shows top searches each week, plus glimpses at what's up-and-coming from the query logs, along with other features. Extremely well done -- make it a regular visit!

Yahoo Buzz Index
http://buzz.yahoo.com/

Shows you what's hot and what's not in terms of search topics at Yahoo. You can see both "Leaders," what's currently popular, and "Movers," what's rising in popularity.

AltaVista A-List
http://trends.altavista.com/

AltaVista offered a glimpse into what people were searching for at its service via the A-List. Unfortunately, the feature was discontinued in September 2000.

GoTo.com Search Term Suggestion Tool
http://www.goto.com/d/about/advertisers/adfaq.jhtml

This is easily the best and freshest way to research what people are searching for about specific topics. The link takes you to the GoTo.com "Frequently Asked Questions for Advertisers" area. Scroll down to point 11 of the "Managing Your Account" section and click on the "Search Term Suggestion Tool" link. A new window will open. Enter a term you wish to research, and you'll be shown how many searches were done for that term and other terms that include it, for the previous month. If the link fails to work (GoTo moves it around), then you may need to open an account to access the tool. It's $25 well spent, plus, you can spend that on advertising.

Wordtracker
http://www.wordtracker.com/

Has both a live ticker showing the latest top 30 search terms plus offers a free weekly report showing the top 500 search terms along with 100 rising terms. Custom paid reports also available. Data comes from monitoring the various live search displays, described above.

Disturbing Search Requests
http://searchrequests.weblogs.com/

Designed to allow people to share the strange, unusual or disturbing ways that visitors came to their web sites via searches at search engines. Be aware that some of the examples shared may contain sexually-graphic terms.

 The More What People Search For page available to
site subscribers provides additional information on
discovering how people search.
 Click here to learn more about becoming a site subscriber 

 
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By Danny Sullivan
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