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Other promotion methods

This section includes all the different promotion methods that do not fit into the other categories. Don't be fooled, despite the fact that these methods don't have their own categories, some of them are actually extremely important in building a successful website.

This category currently has the following articles:

  • Awards as promotion methods. We'll take a peek at their advantages and disadvantages and learn who's actually winning - the person winning the award or the one giving it?
  • Banner promotion. We'll discuss different forms of banner advertising and the costs related to it. We'll also look at different banner exchanges and determine how useful they are.
  • Click-Thru. This is an interesting method to promote your site; visit sites and get visited yourself. It's efficiency is however questionable, learn why.
  • Design & content. Here's a quick piece about the importance of design and most of all content. Ever heard the phrase "content is king"? It's true!
  • FFA promotion. This article is about the dangers of submitting to FFA's and also gives instructions to avoid the worst pitfalls.
  • Get the user to return. I wrote this to remind people that a lot of traffic can be achieved by getting the same people to return to your site again and again.
  • Promotion links. This is not an article, it contains links to different resources I believe are useful to anyone interested in promoting his site.
  • Reciprocal links. This is probably the most important article in this category, if not in the entire site. We'll talk about finding the right partner and what to do after you've found "Mr. Right" :).
  • Topsites. You've probably visited a "Top 50" site at least once. But is it useful to enter your site in one?
A promotion guide

Directories
  NBCi
  Open Directory
  Yahoo

Search engines
  Buy a top position
  Choosing keywords
  Cloaking
  CSS tricks
  Doorway pages
  Link popularity
  Meta tags
  Themes
  Top engines
  What not to do

Usenet advertising
  Signature

Other methods
  Awards
  Banners
  Click-Thru
  Design & content
  FFA's
  Get users to return
  Promotion links
  Reciprocal links
  Topsites

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