Other Resources

Take an Accredited course in Search Engine Positioning

If you are a search engine marketing consultant, become accredited in your profession and learn some new techniques at the same time! Or, if you're simply intimidated by all there is to learn about search engine marketing, take this comprehensive on-line course and get a jump on your competition.

The Academy of Web Specialists offers college and university accredited workshops, resource libraries, and tutorials in search engine positioning.

Take either the Fundamentals or Advanced course from the comfort of your own home or office. You'll even receive a certification logo you can display on your Web site. If you have a search engine optimization business, or plan to start one, then this logo is great for enhancing your credibility.

Their foundations and advanced courses can be taken with a qualified instructor who will answer questions, visit students' Web sites, and offer suggestions.

Instructor Led Search Engine Ranking Training courses include:

• 8 comprehensive, up-to-date lessons and an extensive resource library.
• Up to 16 weeks of access.
• Weekly chat sessions conducted by leaders in the industry.
• Highly qualified instructors who have mastered search engine positioning and are working promotion professionals.
• Step-by-step guide to using WebPosition Gold software.
• Offered by the Academy of Web Specialists, one of the the leaders in the search engine industry.

Click Here for more information or to enroll.

Training Video

Wish someone could step you through WebPosition Gold and show you how everything works? Wish no more! Check out the training video that runs on your computer, steps you through WebPosition Gold, and teaches basic search engine marketing concepts.

MarketPositionTalk.com Discussion Forum

Get tips and advice from other Webmasters on such topics as:

• Search Engine Marketing
• Search Engine Tips and Observations
• General Web Marketing
• WebPosition Questions
• and more!

There's even a "Fun, Games, and Sci-Fi" forum for those of you who'd like to take a break from business for a few minutes.

Jump over and talk, share ideas, and learn from others at:

www.MarketPosition.com

(MarketPositionTalk.com is free. No log on is required!)

Learning HTML Books

Amazon.com has many books on HTML ranging from beginner to advanced. Some popular books for the novice to learn the basic of HTML include:

HTML 4 for Dummies (with CD-ROM)  This is a popular beginner guide on HTML.

Building a Web site for Dummies.  If you want a nice overview of the steps and elements necessary to building a good Web site, start here.

For those looking for more detailed or intermediate/advanced information on HTML, try these:

HTML & XHTML : The Definitive Guide

HTML 4 for the World Wide Web

Search Engine Positioning Books

Although the Page Critic in WebPosition Gold includes a great deal of timely, and specific advice for improving the page that you tell it to analyze, you can't ever have too much great Web marketing advice.

For an array of the latest optimization tips, we highly recommend Planet Ocean's book and monthly newsletter Winning the Search Engine Wars. Planet Ocean compiles an amazing amount of information on the search engines which they update monthly. They even have detailed tables covering such things as what areas on the page each search engine looks at, how many words each engine will read from your meta tag or title tag, and more. If you're striving to be a search engine guru, this is a must have resource.

We also recommend Fredrick Marckini's 500+ page "mega book" titled Search Engine Positioning. It covers every significant topic within the realm of search engine marketing. If you want a comprehensive resource that will cover search engine positioning from A to Z, this is it. Since it's a printed book rather than an online resource, the tips and engine specific details may not be as up to date as Planet Ocean's electronically updated book or WebPosition's Page Critic. However, it's still an excellent read particularly for those who are just getting into the topic.

Web Marketing Books

Although search engine marketing is commonly regarded as the most effective form of Web Marketing, it certainly should not comprise your entire Web marketing strategy. What about e-mails? Affiliate programs? Banner ads?

Cory Rudl's popular Web Marketing book "Insider's Secrets to Marketing your Business On the Internet"   walks you through everything from setting up your domain name and Web site, to how to conduct a customer survey on the Web. This book/course spanning two binders (over 1000 pages!) contains real-world advice on which Web marketing methods work, which do not, and how to implement them. Every page has practical, money-saving "been there, done that" advice from the highly successful Web marketing guru, Cory Rudl. Even if you already consider yourself a Web Marketing expert, we guarantee you'll learn something here that will pay for the cost of this resource many times over.

If you're serious about promoting your own site and being successful on the Web, or starting a business to do Web promotion for others, definitely grab a copy of as many of the above books as you can. Knowledge is power. This is even more true when navigating the rapidly expanding frontier of CyberSpace.

If you're building a new business on the Web, don't forget to check out our WebPosition Gold Partner and Dealer opportunities.