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2001 Meredith Operations Overview

Publishing

Building Integrated Marketing Relationships
Our integrated marketing business continued to flourish in fiscal 2001. We added several leading companies to our client list.

Here are some examples of our new client relationships:

For Carnival Cruise Lines, we signed a multi-year agreement to publish its Currents magazine, which is mailed three times a year to at least 2 million past Carnival guests.

For Hunter Douglas, the nation's leading maker of window fashions, we published a 144-page book, called Beautiful Windows-Stylish Solutions from Hunter Douglas, and a 28-page holiday planning guide entitled Gatherings.

For Subzero, a manufacturer of premium refrigerators and other appliances, we are producing a high-end kitchen design book called Great American Kitchens.

 

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