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 Search
Engine Positioning
by Fredrick Marckini
ISBN 1-55622-804-X
Search Engine Positioning
is a hybrid web marketing and
technical HTML title for experienced webmasters who are responsible
for improving and increasing the traffic to a company's web site.
According to IMT Strategies, "search engines create more
awareness about web sites than all advertising combined including
banners, newspapers, TV, and radio." In 1999 web traffic grew by
300%, and Internet commerce is expected to grow exponentially through
2002 with worldwide sales approaching $60 billion and
business-to-business sales in excess of $300 billion.
As web pages proliferate , companies must implement more aggressive
search engine optimization strategies to complement advertising and
marketing efforts. Search Engine Positioning provides not only
the marketing insight into improving a web site, but the technical
nuances of optimizing HTML to increase web traffic for higher
visibility and increased sales.
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