Meredith Integrated Marketing
Meredith Integrated Marketing is an innovative approach to creating custom marketing programs tailored to clients' needs by combining Meredith's extensive resources. By leveraging Meredith's assets and expertise, the team develops, produces and implements large-scale, continuity-driven custom communications programs. Integrated Marketing also provides complete end-to-end products and services, from up-front planning and market analysis to communications development, fulfillment and program measurement.
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Database Marketing
The success of Meredith businesses has been enhanced by the company's consumer database, which is the largest domestic database among media companies. With more than 60 million names, the database contains information about 70 percent of homeowning American households.

Through database management and analysis, we enhance marketing programs for Meredith and our clients. For example, our circulation department uses the database to create more efficient direct mail programs; our database research team creates sophisticated models to help identify potential customers; and Meredith List Marketing rents subscriber address lists from the database to external clients that meet our protective guidelines.

Corporate Solutions
Meredith Corporate Solutions develops comprehensive marketing and advertising programs to meet clients' strategic goals.
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Print Advantage
Meredith Print Advantage leverages Meredith's printing expertise to assist clients in efficiently printing their magazine inserts and other print products.
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Test Kitchens
We have two test kitchens -- the Better Homes and Gardens Test Kitchen in Des Moines and the Ladies' Home Journal Test Kitchen in New York -- that are used by our food departments to create and test recipes that appear in magazines, books and publications for clients.
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