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The Customer Marketing Method : How to Implement and Profit from Customer Relationship Management
by Jay Curry, Adam Curry (Contributor)
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Book Description
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay...
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