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Icon The Customer Marketing Method : How to Implement and Profit from Customer Relationship Management
by Jay Curry, Adam Curry (Contributor)
Average Customer Review: 4.4 out of 5 stars
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Book Description

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay... Read more


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