125 Park Avenue
New York, NY 10017-5529
Online: www.lhj.com Circulation: 4.1 million, the eighth largest paid magazine
circulation in the United States
Frequency: Monthly
VP/Group Publisher: Jeanine
Shao Collins
Editor in Chief: Diane Salvatore
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|
With a circulation of 4.1 million,
Ladies' Home Journal is one of the 10 largest magazines in America
and the first to recognize the power of women. LHJ reaches onein
every eight U.S. women and reports on what matters most to them.
As the voice of real women, we help them feel their best, look
their best and make the most of their relationships.
| (LHJ)
Information |
ABC
06/30/01 |
| Rate
Base: 4,100,000 |
Total
Circ: 4,100,431 |
| Subscription |
3,712,931
(90.5%) |
| Newsstand |
387,500
(9.5%) |
| Basic
Demographics (Adults) |
Souce:
Spring 2001 MRI |
| MedianAge |
48.5 |
| Median
HHI |
$51,219 |
| Attended
College |
55.4% |
| Homeowners |
78.8% |
| Married |
62.7% |
| Children
in HH |
40.6% |
NOTE:
Contact Daniel M. Lagani, at e-mail dlagani@mdp.com or phone (212)
455-1396 for further information.
LHJ
2002 RATES
|
DISPLAY
ADVERTISING
ONE ISSUE |
| 4-COLOR |
|
| Page |
$175,500 |
| 2/3
Page |
$133,200 |
| 1/2
Page Digest |
$105,300 |
| 1/3
Page |
$77,200 |
| 1/6
Page |
N/A |
| BLACK
& WHITE |
|
| Page |
$166,200 |
| 2/3
Page |
$121,000 |
| 1/2
Page Digest |
$99,700 |
| 1/3
Page |
$64,000 |
| 1/6
Page |
$34,300 |
| COVERS |
|
| 2nd
or 3rd Cover (4-Color) |
2nd-$211,700;
3rd-$193,800 |
| 4th
Cover (4-Color) |
$249,800 |
|
LHJ
|
2002 ISSUE
CLOSING DATES
|
ON-SALE
DATES
|
INSERT
CLOSING DATES
|
| January |
10/15/01
|
12/11/01
|
10/15/01
|
| February |
11/15/01
|
01/08/02
|
11/15/01
|
| March |
12/14/01
|
02/12/02
|
12/14/02
|
| April |
01/15/02
|
03/12/02
|
01/15/02
|
| May |
02/15/02
|
04/09/02
|
02/15/02
|
| June |
03/15/02
|
05/14/02
|
03/15/02
|
| July |
04/15/02
|
06/11/02
|
04/15/02
|
| August |
05/15/02
|
07/09/02
|
05/15/02
|
| September |
06/14/02
|
08/13/02
|
06/14/02
|
| October |
07/15/02
|
09/10/02
|
07/15/02
|
| November |
08/15/02
|
10/08/02
|
08/15/02
|
| December |
09/16/02
|
11/12/02
|
09/16/02
|
|
