THE SUMMARY
TravelNow.com is in the travel business, not the spying business.  We will not ask you for information that does not have a purpose and we will not require information to be disclosed that is not absolutely necessary.  TravelNow.com is the sole owner of the information collected on this site.  We will not sell your personally identifiable information to others, however, if you accessed this site through a TravelNow.com Affiliate, your email address may be forwarded to that Affiliate. Whether you travel the Web or travel the world, TravelNow.com wants you to always be safe!

THE DETAILS
Your privacy is important to us.  To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used.  This notice shall apply to all information TravelNow.com collects or is submitted by the user on the TravelNow.com website.  To make this notice easy to find; we make it available on our homepage and at every point where personally identifiable information may be requested.

Use of Customer Information
TravelNow.com is the sole owner of the information collected on this site.  We will not sell or rent this information to others in ways that differ from what is disclosed in this statement.

General Information - What We Collect and Why

• TravelNow.com may include information about your visit in collective or aggregated data that does not identify you specifically. For example, we may tell our advertisers or investors the number of site visitors or the most popular vacation destinations.
• Our server recognizes domain names and the pages visited.  This data is gathered in an aggregate manner for quality control and improvement of our site.
• TravelNow.com does not market to children nor collect personal information about children at this site.

Individual Information - What we Collect and Why

• Your name, email address, physical address, phone and fax number, and credit card number are necessary to ensure we are able to make and confirm your reservation.  We do not share this personal information with outside parties except to the extent necessary to complete your reservation or product order.
• Your contact information is needed in order to notify you in the event of any processing difficulties or unforeseen circumstances fulfilling your reservation or product order.  In some cases, paper tickets may need to be mailed to you.  The more easily we can contact you, the better we can serve you.
• TravelNow.com will use the information you provide about yourself in order to make the TravelNow.com website as customer friendly as possible.  We want to know you to better serve you, but do not want to invade your life.  We may ask you for more information about your travel interests.  In the future this information may be used to help TravelNow.com make more applicable travel recommendations. However, this information will always be optional.

Newsletter - What We Collect and Why

• Your email address ensures you receive the newsletter in a timely manner.
• Your name is optional and tells us who personally to address - just a nice touch.
• Although we do not want you to miss any great travel deals, you can unsubscribe to any TravelNow.com newsletter at anytime, by sending an email to customers@travelnow.com.  Please tell us the newsletter title and the email address you want removed.

Surveys - What We Collect and Why

• From time to time TravelNow.com conducts voluntary customer surveys, which may ask questions about broad background information and customer preferences.  This survey information is completely optional and you are under no obligation to be a part of any survey. The information TravelNow.com collects is used to better serve our customers by helping TravelNow.com determine our customer's travel needs and improve the satisfaction and use of this site.
• Participation in these surveys or contests is completely voluntary and  you therefore have  a choice whether or not to disclose this information.  Information requested may include demographic information including, but not limited to:  age, gender, approximate household income, how you travel, how you make your reservations, and why you travel.
• Your contact information may be required if a prize is to be awarded to survey respondents either at random or individually. This will enable us to contact you to notify you of details regarding your prize.

Cookies
A cookie is a piece of data stored on the user?s hard drive containing information about the user.  Usage of a cookie is in no way linked to any personally identifiable information while on our site.  Once the user closes the browser, the cookie simply terminates.

Advertising
TravelNow.com uses pixels, or transparent GIF files, to help manage our online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.

Log Files
We use IP addresses to analyze trends, administer the site, track users' movements, and gather broad demographic information for aggregate use.  IP addresses are not linked to personally identifiable information.

Affiliates
An Affiliate is a Web site not owned or operated by TravelNow.com, but uses TravelNow.com's booking capabilities for processing travel reservations.  The TravelNow.com name may or may not appear on the Affiliate site.

You may have accessed TravelNow.com via one of our Affiliate sites.  Please be aware that TravelNow.com is in no way responsible for the privacy practices of such other sites.  We encourage you to read the privacy statement of the Affiliate and each and every website you visit that collects personally identifiable information.  This privacy statement applies solely to information collected by the TravelNow.com website.

Sharing
TravelNow.com will share aggregated demographic information with our Affiliates and advertisers. If you access our site through one of our Affiliates and make travel reservations, your email address may be forwarded to that particular Affiliate. Otherwise, we will not share any personally identifiable information with other companies.

Links
This site may contain links to other sites. Please be aware that TravelNow.com is in no way responsible for the privacy practices of such other sites.  We encourage our customers to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information.  This privacy statement applies solely to information collected by the TravelNow.com website.

Notification of Changes
If TravelNow.com decides to change its privacy policy, we will post those changes at www.travelnow.com/index.jsp?pageName=privacy so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it.  If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by way of email.  You will have a choice as to whether or not we use your information in this different manner.

LEGAL NOTICES

Applicable Law
This site is created and controlled by TravelNow.com in the State of Missouri.

CUSTOMER AGREES AND AFFIRMS THAT the customer shall be bound for jurisdiction and venue purposes to the laws of the State of Missouri and that any claim against TravelNow.com shall be filed in the Circuit Court of Greene County, Missouri without giving effect to any principles of conflicts of laws.

Our Address
TravelNow.com
4124 South McCann Court
Springfield, MO 65804
(417) 864-3600

WE RESERVE THE RIGHT TO MAKE CHANGES TO OUR SITE AND THESE DISCLAIMERS, TERMS AND CONDITIONS AT ANY TIME.

Legal Notice
TravelNow.com

ANY PERSON ACCESSING THE TRAVELNOW.COM WEBSITE AGREES TO AND IS BOUND BY THE FOLLOWING TERMS AND CONDITIONS:

Copyright
All content included on this site, but not limited to, text, graphics, logos, software, are the property of TravelNow.com or its content suppliers and is protected by United States and international copyright laws.  The content and software of this site may be used for shopping, browsing, purchasing and booking travel reservations and related travel products.  Any other use, including the reproduction, modification, and republication of the content on this site is strictly prohibited.

Trademarks
The names, logos and taglines identify any TravelNow.com products and services are proprietary marks of TravelNow.com.  All other trademarks and service marks are the property of their respective owners.

USE OF THIS SITE
This site or any portion of this site may not be reproduced, duplicated, copied, sold, resold or exploited for any commercial purposes that are not expressly granted by TravelNow.com.  TravelNow.com and its Affiliates reserve the right to refuse service and/or cancel orders in its discretion, including without limitation, if TravelNow.com believes the customer contact violates applicable law or is harmful to the interests of TravelNow.com or its Affiliates.

Accuracy of Information
While TravelNow.com makes all reasonable attempts to ensure the accuracy of the information neither TravelNow.com nor its content providers can be held responsible by the customer for the accuracy of the information for the TravelNow.com website.

TRAVELNOW.COM MAKES NO EXPRESSED OR IMPLIED WARRANTY AS TO THE ACCURACY ON MERCHANTABILITY OF CONTENT OR PROGRAMING AND FITNESS FOR A PARTICULAR PURPOSE.

TRAVELNOW.COM WILL NOT BE LIABLE FOR ANY DAMAGES ARISING FROM THE USE OF THIS SITE, INCLUDING, BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE AND CONSEQUENTIAL DAMAGES.

Effective July 27, 2000