125 Park Avenue
New York, NY 10017-5529
Online: www.lhj.com Circulation: 4.1 million, the eighth largest paid magazine
circulation in the United States
Frequency: Monthly
Publisher: Lynn Lehmkuhl
Editor-in-Chief: Diane Salvatore
|
|
As one of the ten largest magazines
in America, Ladies' Home Journal reaches an audience
of over 13 million women each month. One out of every eight
women reads Ladies' Home Journal, making it the most
powerful print vehicle to communicate with women 30+. The Ladies'
Home Journal reader is a major influence on purchase decisions,
inside and outside her home. As the magazine that has never
underestimated the power of women, Ladies' Home Journal
holds a special place in the lives of women who turn to us each
month to celebrate the heart of what matters, comforts of home
and the bonds of family.
| (LHJ)
Information |
ABC
06/30/02 |
| Rate
Base: 4,100,000 |
Total
Circ: 4,100,675 |
| Subscription |
3,731,614
(91%) |
| Newsstand |
369,061
(9%) |
| Basic
Demographics (Adults) |
Souce:
Fall 2002 MRI |
| MedianAge |
49.4 |
| Median
HHI |
$55,543 |
| Attended
College |
57.9% |
| Homeowners |
80.4% |
| Married |
65.4% |
| Children
in HH |
39.6% |
LHJ
2003 RATES
|
DISPLAY
ADVERTISING
ONE ISSUE |
| 4-COLOR |
|
| Page |
$189,500 |
| 2/3
Page |
$143,900 |
| 1/2
Page Digest |
$113,700 |
| 1/3
Page |
$83,400 |
| 1/6
Page |
N/A |
| |
|
| BLACK
& WHITE |
|
| Page |
$179,500 |
| 2/3
Page |
$130,700 |
| 1/2
Page Digest |
$107,700 |
| 1/3
Page |
$69,100 |
| 1/6
Page |
$37,000 |
| |
|
| COVERS |
|
| 2nd
Cover (4-Color) |
$228,600 |
| 3rd
Cover (4-Color) |
$209,300 |
| 4th
Cover (4-Color) |
$269,800 |
|
LHJ
|
2003 ISSUE
CLOSING DATES
|
ON-SALE
DATES
|
INSERT
CLOSING DATES
|
| January |
10/15/02
|
12/10/02
|
10/15/02
|
| February |
11/15/02
|
1/14/02
|
11/15/02
|
| March |
12/16/02
|
2/11/03
|
12/16/02
|
| April |
1/15/03
|
3/11/03
|
1/15/03
|
| May |
2/14/03
|
4/8/03
|
2/14/03
|
| June |
3/14/03
|
5/13/03
|
3/14/03
|
| July |
4/15/03
|
6/10/03
|
4/15/03
|
| August |
5/15/03
|
7/8/03
|
5/15/03
|
| September |
6/16/03
|
8/12/03
|
6/16/03
|
| October |
7/15/03
|
9/9/03
|
7/15/03
|
| November |
8/15/03
|
10/14/03
|
8/15/03
|
| December |
9/15/03
|
11/11/03
|
9/15/03
|
|
