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Case Study-WAVE 3: Louisville, KY

Case Study-WTKR: Hampton Roads, VA
 June 20, 2003
KAIT - Jonesboro, AR
KAMC - Lubbock, TX
KAMR - Amarillo, TX
KARD - Monroe, LA*
KASA - Albuquerque, NM
KBIM - Albuquerque, NM
KCAU - Sioux City, IA
KCBD - Lubbock, TX
KCIT - Amarillo, TX
KCTV - Kansas City, MO
KDEB - Springfield, MO
KESQ - Palm Desert, CA
KFOR - Oklahoma City, OK
KFSM - Ft. Smith, AR
KFVE - Honolulu, HI
KFVS - Cape Girardeau, MO
KFXO - Bend, OR
KGBT - Harligen, TX
KHNL - Honolulu, HI
KLAS - Las Vegas, NV
KLBK - Lubbock, TX
KLFY - Lafayette, LA
KLKN - Lincoln, NE
KLTV - Tyler, TX
KNVA - Austin, TX
KODE - Joplin, MO
KOLD - Tucson, AZ
KOLR - Springfield, MO
KPDX - Portland, OR
KPHO - Phoenix, AZ
KRIS - Corpus Christi, TX
KPLC - Lake Charles, LA
KRNV - Reno, NV
KRON - San Francisco, CA
KRQE - Albuquerque, NM
KSFY - Sioux Falls, SD
KSLA - Shreveport, LA
KSPR - Springfield, MO
KSVI/KHMT - Billings, MT
KTRE - Tyler, TX
KTVO - Kirksville, MO
KVBC - Las Vegas, NV
KVIA - El Paso, TX
KVVU - Las Vegas, NV
KWQC - Davenport, IA
KWWL - Cedar Rapids, IA
KXAN - Austin, TX
KXTU - Colorado Springs, CO
WAAY - Huntsville, AL
WACH - Columbia, SC
WAFB - Baton Rouge, LA
WAFF - Huntsville, AL
WALB - Albany, GA
WANE - Ft. Wayne, IN
WATE - Knoxville, TN
WAVE - Louisville, KY
WAVY - Virginia Beach, VA
WBAY - Green Bay, WI
WCAX - Burlington, VT
WDAM - Hattiesburg, MS
WECT - Wilmington, NC
WFFT - Ft. Wayne, IN
WFIE - Evansville, IN
WFLX - W. Palm Beach, FL
WFSB - Hartford, CT
WFXV/WPNY - Utica, NY
WGCL - Atlanta, GA
WHAG - Hagerstown, MD
WHBF - Davenport, IA
WHNS - Greenville, SC
WHNT - Huntsville, AL
WHO - Des Moines, IA
WIS - Columbia, SC
WISH - Indianapolis, IN
WIVB - Buffalo, NY
WJCL - Savannah, GA
WKBN - Youngstown OH
WKRN - Nashville, TN
WKYT/WYMT - Lexington, KY
WLBT - Jackson, MS
WLNS - Lansing, MI
WLOX - Biloxi, MS
WLUC - Marquette, MI
WMCTV - Memphis, TN
WMTW - Portland, ME
WNEM - Flint, MI
WNEP - Wilkes Barre, PA
WNWO - Toledo, OH
WOFL - Orlando, FL
WOGX - Gainesville, FL
WOI - Des Moines, IA
WOIO - Cleveland, OH
WOOD - Grand Rapids, MI
WOTV - Grand Rapids, MI*
WPBN - Traverse City, MI
WPMI/WJCT - Mobile, AL
WQAD - Davenport, IA
WQRF - Rockford, IL
WREG - Memphis, TN
WRIC - Richmond, VA
WSFA - Montgomery, AL
WSMV - Nashville, TN
WSTM - Syracuse, NY
WTEN - Albany, NY
WTHR - Indianapolis, IN
WTKR - Norfolk, VA
WTNH - Hartford, CT
WTNZ - Knoxville, TN
WTOC - Savannah, GA
WTOL - Toledo, OH
WTVM - Columbus, GA
WTVO - Rockford, IL
WTVR - Richmond, VA
WTVW - Evansville, IN
WUAB - Cleveland, OH
WVBT - Hampton, Roads VA
WVLT - Knoxville, TN
WWAY - Wilmington, NC
WXIX - Cincinnati, OH
WXXA - Albany, NY

143 Local TV Stations
63 Million Monthly Page Views
8 Million Unique Users
500,000 Monthly Video Streams
350,000 Daily Emails
U.S. Households Reached
  43% unduplicated
  32 of the Top 50 Markets
  82 of the Top 100 Markets
  109 of the Top 150 Markets
GENDER 59% Female
41% Male
AGE 79% 25-54 yrs.
12% 55+ yrs.
9% 18-24 yrs.
EDUCATION 76% attended, graduated college+
HOUSEHOLD INCOME 52% earn $50,000+
HOME OWNERSHIP 65% own a home
OCCUPATION 33% Professional, Small Business, Executive, Managerial
30% Technical, Sales, Clerical, Administration
ONLINE SPENDING 60% spent $50 + in last month

Sources: Nielsen/NetRatings, June 2001, Frank N. Magid Associates, User Profile Survey, July 2001

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