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Put Organic Coffee to Work
ORCA Newsletter, Summer 2002
"Today organic coffee is available in many grocery stores — a fantastic accomplishment and significant milestone for the industry, but the grocery store aisle is a tough road to navigate. With little time to shop, consumers reach for familiar items and big-name brands. And when they get reckless and venture beyond the well-worn path, they explore with impulse items, not staples, and very rarely will they risk $10 to purchase an unknown item in the grocery store."
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