Pole Position Web knows that
if you don't succeed, we don't succeed. In fact it is our repeated and
continuous success at optimizing and achieving top rankings for sites
like yours that has garnered us a reputation of one of the internets
most long-standing top-tier optimization firms.
Pole Position Web guarantees that we put forth nothing less than the
strongest effort, utilizing only the most ethical SEO practices to
garner top positions for your website.
Pole Position Web understands that if we cannot place your site into the
top rankings of the most used search engines we'll lose you as a valued
client. For this reason, our optimization strategies look for the
long-term benefit, not the quick benefit with no long-term payoff. We
believe that a good optimization strategy builds with time.
It should be noted that search engines continually adapt and adjust
their ranking algorithms and there are many factors outside of any
optimizers control. While many factors in achieving top rankings can and
will be manipulated it is impossible for us to accurately predict what
rankings will be achieved or the amount of time it will take to achieve
them.
Uncontrollable Factors that Effect Optimization:
Newness of Site
Search engines tend to prefer site's with a history behind them. While
we achieve numerous top rankings for new websites regularly it should be
noted that new websites take quite a bit longer to achieve top rankings.
Overnight success should not be expected.
PageRank (link
popularity)
Search engines rely quite heavily on quality and relevant inbound links
pointing to your site from other web sites. Each of our promotion
strategies includes a base link-building service, however this may not
be enough, especially for newer sites. We strongly recommend purchasing
additional link building if rankings are slow in coming.
Keyword Selection
Pole Position Web will provide as much information as possible during
the keyword selection process and will assist you in any way we can,
however there are some keywords that due to competition, saturation and
context, are extremely difficult to rank. If such terms are ultimately
chosen Pole Position Web will work diligently to achieve top rankings
for these terms just as any other, however rankings for some terms may
be elusive for months, if not years.
Optimization Strategy
Implementation
Due to individual site design and constraints, we may not be able to
implement all of our optimization recommendations. We will make every
effort to communicate with you the necessity of such changes and also
work with your webmaster to find solutions that as many strategies as
possible may implemented. Failure to implement specific optimization
strategies may hinder site rankings.
Search Engine Reliability
From time to time search engines go through periods where they become
unreliable. Either they are not actively indexing page changes, going
through an adjustment period, or inexplicably revert to an old database.
These factors are 100% outside of anybody's control except for the
search engine engineers, and the only course of action is to wait for
the engine to get back on track.
Pole Position Web will try to make as many of these factors known as
soon as they are apparent. With a good optimization strategy many of
these factors can be overcome with time.
Pole Position Web guarantees it will make the strongest effort to
overcome any such hindrances, known and unknown, that together we may
build a long-term relationship based upon sound optimization.
We want to keep you as a satisfied client and will do everything
within our control to help you succeed.
Strategies & Pricing 
