| Yahoo! Help > Search Help > Sponsor Results > |
| What are Sponsor Results? |
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Sponsor Results are the same listings we used to call "Sponsor Matches." Only the name is new. These are paid listings provided by Yahoo! & Overture Services, Inc. that appear on Yahoo! Search results pages. This program uses a performance-based model in which businesses bid for enhanced placement in search results on terms that are relevant to their business, and pay on a per-click basis.
You'll see Sponsor Results only when they're relevant to the specific search terms you used. For example, if you search for "digital cameras," you'll see Sponsor Results for web sites that provide information about or sell digital cameras. The Yahoo! Search results page separates Sponsor Results from all the other results on the page so you can tell them apart. If you are interested in this product, please go to Yahoo! Sponsor Results.
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