CHARLOTTE, NC (May 27, 2003) –With the 2003 FIFA Women’s World Cup™ returning to the United States this fall, the US Women’s National Soccer Team Players, through their Players’ Association, have decided to launch their own marketing and promotional effort. To assist them, they have secured the services of RMG3, Inc., the Charlotte-based sports firm specializing in new media, marketing and merchandising services.

The Players’ Association marketing effort will include multiple channels. The first channel is the brand. RMG3 is designing a logo and brand image for the organization and will be creating an Official Licensed Product Program across three core types of licensed products: Official Merchandise; Authentic Collectibles; and Fashion Forward. Official Merchandise will include standards such as t-shirts and caps. Collectibles will include autographed memorabilia, items that contain player images, and items that may relate to a specific time, place or event in the history of the US Women’s National Soccer Team Players. And, the Fashion Forward concept will bring the unique style of the players to their fan base. RMG3 is already in active discussions with a number of licensees, but is also open to hearing from any companies interested in producing Players’ Association product.

The second channel is partnerships. RMG3 will be securing corporate partnerships for the Players’ Association. With the appealing demographics of the soccer audience in the US, and the cross-over appeal of many of the players, RMG3 anticipates a number of companies will be interested in partnering with the Association leading up to and through this fall’s Cup and next year’s Olympic games. But, even more importantly, they hope to create some long-term strategic relationships with companies who want the positive associate with the players and see value in their names, images, and appearances, and who can provide value back to the organization.

The third channel is marketing. RMG3 will create an online presence for the Players Association that features an online store (for fans to purchase Officially Licensed merchandise) and ways for fans to learn more about all of the Players that have brought women’s soccer in the US to where it is today. RMG3 will also work on various other marketing and promotional initiatives, which may include Public Relations and grassroots promotions, as well as partnerships that expand the reach of the organization to distribution partners, such as other web sites.

RMG3 has extensive experience in the soccer marketplace, with current clients including the US Men’s National Soccer Team Players Association, the WUSA and US Club Soccer, and having developed and sold two of the leading soccer news web sites, in internetsoccer.com and womenssoccer.com, and formerly hosting web sites for the NSCAA and US Youth Soccer.

Julie Foudy, Captain of the US Women’s National Soccer Team, and Players’ Association representative, commented on their new relationship with RMG3: “RMG3 is the perfect partner for the marketing and branding of our National Team Players Association. They not only bring experience in this field, they are passionate about the game of soccer. The USA Women's Team is entering into two exciting years for soccer in the United States. The Women's World Cup in 2003 and the 2004 Olympics are our most visible events. RMG3 will help the USA Women's Team to better connect with our fans and promote the game of soccer."

According to RMG3 Senior Vice President, Jennifer Rottenberg, “Our corporate history with soccer – and women’s soccer in particular – runs very deep. Some of our employees have been involved with the sport for 20 years. We could not be happier to be a part of this effort. We hope that we can accomplish the final piece in connecting the fans with the players, while also driving incremental revenue to the Players Association and extending their brand and reach.”

About the Women’s National Soccer Team Players Association
The Women’s National Soccer Team Players Association was created after the 1999 FIFA Women’s World Cup™ to represent all the players that comprise the US Women’s National Soccer Team, and give the US Soccer Federation the assurance that the new Uniform Player Agreement and Collective Bargaining Agreement would govern its relationship with the players through the 2004 Olympics. The Association has primarily functioned as a representation and negotiating body, and is now making greater efforts to promote its constituent players.

About RMG3
RMG3 is a full-service Media, Marketing and Merchandising agency, providing such services as web site development, e-commerce consultation, and sponsorship solicitation. RMG3 provides web site customers with its proprietary 1Touch™ Content Management Tool for self-publishing. RMG3 is a privately held corporation with its US headquarters in Charlotte, NC, and branch offices in Chicago, Dallas, and Los Angeles. A selection from RMG3’s client list includes: Alltel; the Arena Football League; FIFA; Ford; FoxSports.com; Masterfoods; Mazda Rev It Up; MSNBC; the National Guard; Speedway Motorsports (SMI); Speed Channel; the US Men’s National Soccer Team Players Association; the WUSA; and the West Coast Conference. For more information about RMG3, please visit www.rmg3.com or call 704-377-7477 or e-mail info@rmg3.com.