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 October 1, 2003

Certified Solution Provider Program
WorldNow’s Certified Solution Provider (CSP) program provides select content and technology vendors with an extraordinary opportunity – access to the largest Network of local news and information Web sites in the world.

Committed to building successful Internet businesses with our affiliates, WorldNow partners with qualified vendors to help WorldNow-powered Web sites increase traffic, solidify user loyalty and create new revenue streams.

In turn, our Certified Solution Providers reap the rewards of a broader, influential client base, widespread brand recognition and powerful, WorldNow-driven promotion.


Content Integration
In order to provide the utmost flexibility in working with our Certified Solution Partners, WorldNow offers two options for integration into the online environment:

"Frames"
In a framed environment, the Certified Solution Provider hosts the content . WorldNow affiliates frame the content with their brand identity, in turn making it appear as if their Web site is hosting the content.

This form of content integration requires the least amount of resources and time from both WorldNow and the Certified Solution Provider. In many cases, a partner’s content needs little alteration to conform to the standards outlined in the agreement.

"Feeds"
In a feed environment, WorldNow integrates and hosts the content . When the end-user visits the WorldNow-powered Web site, the content is fully integrated.

This form of integration is generally more complex and lengthy than frames. When the CSP requests feed integration – or if WorldNow requires it – the provider must be able to conform to the terms outlined in the agreement (see CSP Requirements.)

In most feed integration cases, a more detailed analysis will be conducted to determine feasibility of the partnership.

Current WorldNow Certified Solution Providers include:

Active Diner
Capitol Advantage
ClipACoupon
Digital Bang
Dreaming Tree Films - Book of Stories
MyWeather, LLC
NewsProNet
True Weather
Zap2It
 
For more information about WorldNow's Certified Solution Provider program, please contact cspinfo@worldnow.com.

Technology Partners
WorldNow's commitment to ongoing, visionary technology ensures that our customers will always be on the forefront of the new media landscape. We have partnered with industry-leading technology companies to provide powerful, scalable solutions that meet the needs of our rapidly growing network of sites.

Nortel
Dell
Cable & Wireless
Akamai
Microsoft
Virage
Digital Information Network


143 Local TV Stations
63 Million Monthly Page Views
8 Million Unique Users
500,000 Monthly Video Streams
350,000 Daily Emails
U.S. Households Reached
  43% unduplicated
  32 of the Top 50 Markets
  82 of the Top 100 Markets
  109 of the Top 150 Markets
Source: WorldNow, July 2003
GENDER 59% Female
41% Male
AGE 79% 25-54 yrs.
12% 55+ yrs.
9% 18-24 yrs.
EDUCATION 76% attended, graduated college+
HOUSEHOLD INCOME 52% earn $50,000+
HOME OWNERSHIP 65% own a home
OCCUPATION 33% Professional, Small Business, Executive, Managerial
30% Technical, Sales, Clerical, Administration
ONLINE SPENDING 60% spent $50 + in last month

Sources: Frank N. Magid Associates, User Profile Survey, July 2001

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