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WorldNow is a Network of 143 local television news stations reaching 43% of U.S. TV HH and 8 million unique visitors
each month.
The Network is designed to offer national / regional / local advertisers the ultimate in convergence marketing through both on-air and online sponsorship programs . Marketers get to place their brand at the heart of a trusted consumer resource for news and information - the local television station – at the precise time when users are researching and finalizing purchase decisions. No other sponsorship can offer that kind of reach, brand association and dedicated local audience base. It’s powerful. And it delivers results.
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143 Local TV Stations |
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63
Million Monthly Page Views |
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8
Million Unique Users |
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500,000
Monthly Video Streams |
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350,000
Daily Emails |
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U.S.
Households Reached |
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43%
unduplicated
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32
of the Top 50 Markets |
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82
of the Top 100 Markets |
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109
of the Top 150 Markets |
| Source: WorldNow, July 2003 |
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| GENDER |
59%
Female
41% Male |
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| AGE |
79%
25-54 yrs. |
| 12%
55+ yrs. |
| 9%
18-24 yrs. |
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| EDUCATION |
76%
attended, graduated college+ |
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| HOUSEHOLD
INCOME |
52%
earn $50,000+ |
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| HOME
OWNERSHIP |
65%
own a home |
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| OCCUPATION |
33%
Professional, Small Business, Executive, Managerial |
| 30%
Technical, Sales, Clerical, Administration |
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| ONLINE
SPENDING |
60%
spent $50 + in last month |
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Sources:
Frank N. Magid Associates, User Profile
Survey, July 2001
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