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Case Study-WAVE 3: Louisville, KY

Case Study-WTKR: Hampton Roads, VA
 October 19, 2003
The WorldNow Network
WorldNow is the leading provider of Internet technology, revenue and content solutions for local broadcast companies. Through our partnerships with 143 local television stations, WorldNow has built the largest network of local news and information Web sites in the world.


Our revenue programs, national content offerings, consulting services and on-going customer support, enable broadcasters to establish Internet businesses that grow their audience, enhance their brand and drive new profits.

Broadcasters:Learn more about how WorldNow can grow your business.


WorldNow offers advertisers the unique convergent marketing opportunity to connect with a targeted local consumer base on-air and online. By combining the strength of local broadcast news, the power of on-air promotion, and the trust of established television brands with a unique Internet marketing platform, WorldNow provides advertisers with unparalleled reach and high impact interactivity. The WorldNow Network reaches over 5 million unique visitors each month. And it's growing daily.

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Recent Press Releases

WORLDNOW'S STATION WEB SITES WIN PRESTIGIOUS 2003 EDWARD R. MURROW AWARD - June 16, 2003

CHOICE MEDIA ANNOUNCES EXCLUSIVE REPRESENTATION AND CONTENT AGREEMENT WITH WORLDNOW - May 21, 2003

WORLDNOW GOES AD-FREE TODAY - September 11, 2002

WORLDNOW AND THE ASSOCIATED PRESS DELIVER NEXT GENERATION NEWSROOM SYSTEM USING AP'S ENPS - April 5, 2002

THE NEW YORK TIMES COMPANY BROADCAST GROUP AND WORLDNOW POWER NATIONAL ONLINE CHAT WITH THE WHITE HOUSE - February 26, 2002



AP AWARD WINNING SITES

143 Local TV Stations
63 Million Monthly Page Views
8 Million Unique Users
500,000 Monthly Video Streams
350,000 Daily Emails
U.S. Households Reached
  43% unduplicated
  32 of the Top 50 Markets
  82 of the Top 100 Markets
  109 of the Top 150 Markets
Source: WorldNow, July 2003
GENDER 59% Female
41% Male
AGE 79% 25-54 yrs.
12% 55+ yrs.
9% 18-24 yrs.
EDUCATION 76% attended, graduated college+
HOUSEHOLD INCOME 52% earn $50,000+
HOME OWNERSHIP 65% own a home
OCCUPATION 33% Professional, Small Business, Executive, Managerial
30% Technical, Sales, Clerical, Administration
ONLINE SPENDING 60% spent $50 + in last month

Sources: Frank N. Magid Associates, User Profile Survey, July 2001

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