How to increase traffic to your web site and turn your visitors
into your customers
(Do-It-Yourself Promotion Tutorials)
Let's talk about the importance of YOUR role in your e-business.
Several months ago we were hired to do search engine optimization
and promotion of an e-commerce web site. Now, our work is
done and the web site is in the top 30 search results in
major search engines. The web site receives good targeted
traffic. But… the owner of the web site complains that he
doesn't receive customers. So, what is going on? People
find the web site in search engines and come to the web
site, but don't seem to be interested and leave from the
web site without buying anything. How to get them interested?
It is YOUR task! Web designers can attract people to your
web site by a nice design and correct promotion program,
but they CAN'T make them buy your products and services.
Only you CAN!
By the way, we've written a long letter with our recommendations
to the web site's owner about what he is supposed to do to
turn visitors into his customers. He replied that we are wonderful,
and he will do it. But after that, his enthusiasm has gone.
We were thinking about why this happened and have concluded
that you guys are very busy! As business owners, we have found
that sometimes it is almost impossible to find time to do
those extra things that really need done. In the end, we do
pay for this when our business fails to grow to our expectatins.
So, the decision was made to provide you with smaller amounts
of advice so it will be easier to accomplish.
In these articles we will tell you
how to get more traffic to your web site, how to turn your
visitors into your customers, how to turn your web site into
a cash machine and many other interesting and helpful things.
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