ABOUT THE ADS
AT COOKSRECIPES.COM
Or, Why Banner
Advertising Is Used. - by Hope Pryor
I am a self-employed entrepreneur and CooksRecipes.com
is my online business. Unlike other well-known and comparable
recipe sites, this site is not run by a large corporation,
nor is there a staff of employees sharing the workload.
I work alone and receive no outside help, financial or otherwise,
to support, maintain and expand this online cooking and recipe
resource.
Advertising is the main source of funding
for free Internet resources such as CooksRecipes.com. Membership
and/or fees are not required in order for a visitor to access
the 12,000+ recipes and numerous other features. The second or
two it takes to click off a pop-up ad is a small "fee"
to ask visitors in exchange for access and use of the site.
The ads are hosted by two ad network providers,
FastClick.com,
and MaxOnline.
I agree that some advertiser's tactics can be misleading*, too
flashy, and/or excessively aggressive. Unfortunately, its the
squeaky wheel that gets the most attention and the same goes
for the annoying flashy ads because they get the attention and
the desired click-throughs from visitors that the advertisers
want. The best advice I can give regarding such ads is that you
complain directly to the specific advertiser who uses
such ads. Maybe it will inspire them to rethink how they design
their advertising campaigns.
Lastly, I would like to personally thank
you for taking the time to read this explanation. Advertising
keeps this site online and allows me to continue working full-time
in its management. Your understanding and support is most appreciated.
- Hope Pryor
- Proprietor, Webmaster and Site Manager
- CooksRecipes.com - Recipes For Every Cook!
* Examples of misleading ads are those
proclaiming "you are the 1,000,000th visitor to this site"
(actually, the 1,000,000th visitor to CooksRecipes.com occurred
some time ago), or ads that state such claims as, "Warning.
Important message from the publisher of this site!" (not
this publisher).
TIP FOR FLASHING BANNER ADS: When the banner ad at the top of the page is too
flashy and interferes with your browsing enjoyment, you can always
scroll the web page down a bit to eliminate it from your view.
Click
here to learn more about Hope Pryor and how CooksRecipes.com
came to be.
