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24/7 Real Media, Inc.
Privacy Policy
24/7 Real Media, Inc. is firmly committed to protecting the privacy of Internet users and fostering consumer confidence in the Internet, Internet advertising and direct marketing. We continue to focus on innovative ways to protect user privacy while also offering our clients the exclusive ownership and commercial use of their customer data.
We invite you to review the overview of our Privacy Policy and our more detailed Privacy Policy set forth below. Because of the changing nature of privacy laws, consumer needs and our business, we may modify this Privacy Policy from time to time without notice. Accordingly, since we want to help you clearly understand our Privacy Policy, and any revisions to our Privacy Policy, we encourage you to review our Privacy Policy periodically to become aware of any changes that may have occurred. We also invite you to contact us at privacy@247realmedia.com with any questions or concerns.
While this privacy policy applies to the global operations of 24/7 Real Media, Inc., including its operations in Europe under the Real Media division and related domain names, we will refer here only to 24/7 Real Media to make reading this policy easier. The purpose of this privacy policy is to inform you, as a welcome visitor to our site, what kinds of information we may gather about you when you visit a site powered by 24/7 Real Media ad serving technology and services, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information. Finally, please note that this policy applies only to 24/7 Real Media and Web sites that use 24/7 Real Media technology and services, and not to any other Web sites of other companies or organizations.
1. We do not collect personal information when delivering Internet ads for our clients.
Personally Identifiable Information ("PII") is information about an online consumer, such as name, address, phone number and email address that may be used to identify that consumer. As more fully described below, we do not collect PII or otherwise use PII to deliver Internet advertisements. On behalf of our clients, we do collect and use anonymous information about your Internet browser and Web surfing to better determine which ads to show you.
2. (A) Our Open AdStream® Local and Central Technology:
Unlike other ad serving companies, we do not employ ad serving cookies under the 247realmedia.com domain when clients use our locally installed or centrally hosted Open AdStream technology and services. As a result, we are not in a position to offer you an option to "opt-out" of cookies employed by clients using these products and services. However, some of our clients may provide you the opportunity to opt-out of cookies delivered under their domain at their Web sites. Typically, when you see an Internet ad served by 24/7 Real Media, we have been asked by our client Web site or advertiser to act as an agent for delivery, reporting or analysis of usage statistics relating to the ad on the Web site, as well as general system monitoring or error reporting. The information we process on behalf of such client belongs to that client; we do not use that information for any other commercial purposes or for any purposes not authorized by our clients.
(B) Our Insight XETM Technology:
Like our Open AdStream® technology, we do not employ ad serving cookies under the 247realmedia.com domain when clients use our Insight XE products and services. As a result, we are not in a position to offer you an option to "opt-out" of cookies employed by clients using these products and services. Typically, when you visit a Web site that uses our Insight XE technology, we have been engaged by our client Web site to act as an agent for reporting or analysis of clickstream activity relating to that Web site, as well as general system monitoring or error reporting. The information we process on behalf of such client belongs to that client; we do not use that information for any other commercial purposes or for any purposes not authorized by our clients.
(C) Our Open AdvertiserTM Technology
We employ ad serving cookies under the 247realmedia.com domain when clients use our Open Advertiser technology and services. We serve a unique cookie file for each advertiser or agency that uses Open Advertiser. In the process of delivering an advertisement, promotion or email message, our Open Advertiser ad server automatically recognizes certain Non-PII that is linked to a particular browser, such as the type of Internet browser an online user is using, the type of computer operating system being used and the domain name of the Web site. Other Non-PII information collected by us, on behalf of our client, may be information related to Web sites and Web site sections a visitor is viewing when the ad is requested, location of the ISP point of presence, date and time of visit, keywords passed from another server, the number of click-throughs on an advertisement or interactions with the customer's Web site. Our client have exclusive ownership of the cookie and the information associated with it. Unlike other global ad serving companies, we do not use any of the data collected via cookies for commercial purposes not authorized by our client. You can opt-out of our 24/7 Web Alliance cookies by following the instructions set forth below under — How Can You Opt-Out of 24/7 Real Media Cookies?"
(D) Our 24/7 Web Alliance and Open AdStream Network Technology:
In connection with our 24/7 Web Alliance (our 24/7 Network and other Web sites using our technology and services), we employ ad serving cookies stored under the 247realmedia.com domain. In the process of delivering an advertisement, promotion or email message, our Open AdStream Network software automatically recognizes certain Non-PII that is linked to a particular browser, such as the type of Internet browser an online user is using, the type of computer operating system being used and the domain name of the Web site. We may also collect other Non-PII information, on behalf of our client, related to Web sites and Web site sections a visitor is viewing when the ad is requested, location of the ISP point of presence, date and time of visit, keywords passed from another server, the number of click-throughs on an advertisement or interactions with the customer's Web site. In most cases, when you see an ad served by 24/7 Real Media on a Web site in our Web Alliance, we have been asked by our client Web site to act as an agent for ad delivery, reporting or analysis of certain usage statistics on their Web site, as well as general system monitoring or error reporting. You can opt-out of our 24/7 Web Alliance cookies by following the instructions set forth below under — How Can You Opt-Out of 24/7 Real Media Cookies?"
3. We encourage all companies with which we do business to engage in fair information practices.
We request that our clients consent to and comply with the standards of online privacy, as outlined by the Online Privacy Alliance www.privacyalliance.org. Also, in accordance with the Network Advertising Initiative (NAI) www.networkadvertising.org, we strongly encourage our clients to create privacy policy statements and to provide Internet users with conspicuous access to their privacy policy statements. Additionally, we request that our clients disclose any and all information that is being collected from Internet users on their Web sites, including data gathered from banners and other forms of advertising being served on their Web sites. We also monitor the Web sites of our clients on a regular basis to determine whether they are adequately disclosing and updating their privacy disclosure.
4. The promises we make about information you give us online should be upheld.
We may change our privacy policy as new products are added or old ones are changed, but we endeavor to treat information in our possession (including information collected from this Web site), if any, in a manner consistent with the policy under which it was collected, unless we have your consent to use it differently. If part or all of our assets or business operations are sold or transferred, we will take steps to assure that these same principles continue to apply.
5. Check our references with your questions and concerns.
24/7 Real Media is an associate member of the Network Advertising Initiative. You can address your questions, concerns, comments and complaints to privacy@247realmedia.com. We are also an associate member of the Network Advertising Initiative located online at www.networkadvertising.org.
HOW IS DATA COLLECTED USING OUR TECHNOLOGY AND SERVICES?
24/7 Real Media provides technology and services that allow Web sites to serve ads and manage audience relationships and advertisers to deliver advertising and analyze the effectiveness of their online advertising campaigns. 24/7 Real Media's patented ad serving technology is the engine of our Open AdStream® and Open AdvertiserTM platforms used by our client advertisers and Web sites and our 24/7 Network. Our technology enables our clients to employ their own unique "cookies" that are delivered from their own Internet domain. This enables our clients to build unique relationships with their online customers while making it more difficult for third party ad serving companies from profiling our client's customers and compromising the privacy of these customers. Although a third party using our technology could employ cookies without our knowledge, we have designed our technology with a privacy feature to prevent the use of cookies with respect to advertisements delivered in certain popular formats such as GIF and JPG.
What Are Cookies?
Cookies are very small computer files delivered to a user's computer, by or on behalf of our clients, when that user's Internet browser views one of our client's advertisements. Cookies are associated with a specific computer and a specific Internet browser. You can think of a cookie as a file containing a note saying, "This Internet browser was here at this time." It tells our clients that a user's Internet browser has viewed a client's advertisements at a specific time. Cookies delivered by us, on behalf of our clients, do not include your name, address, phone number, email address or other information that personally identifies you. The cookie contains a unique number assigned to your Internet browser to tell our clients that they've seen that browser at a Web site where they advertise. Typically, when our clients hire us to deliver ads on their behalf, we assign a cookie under our client's domain to every user who visits a Web site where a client's ad is displayed and where a Web beacon (see discussion below) is placed.
What Are Web Beacons?
A Web beacon is clear GIF (Graphics Interchange Format) image that often appears invisible because it is only one by one pixel in size. Typically, Web beacons are created using HTML (HyperText Markup Language) tags in Web page code. We employ Web beacons on Web sites, on behalf of our clients, to help them analyze and measure the effectiveness of advertising campaigns and the general usage patterns of visitors to their Web sites. For example, when a user clicks on an advertiser's Internet ad, the user is taken to the advertiser's Web page. If the advertiser chooses to employ a Web beacon, the advertiser's Web page will contain a clear GIF image that is not visible on your screen. The Web beacon typically would be used by the advertiser to collect certain anonymous information about your visit to a particular Web site. This Non-PII is sent to the advertiser's ad server for processing.
How Can Users Block Cookies?
One way you can stop cookies from being stored on your computer, and therefore, stop Web sites and advertisers from storing and using anonymous information collected about you, is to block all cookies by disabling cookies in your Internet browser configuration. This will block cookies from our clients and everybody else. Depending on your Internet browser, you can block all cookies in the following way:
Microsoft Internet Explorer 6.x
1. Menu: Tools-Internet Options
2. Select Tab: Privacy
3. Pull "slider" to "Block All Cookies," which is the highest setting
Netscape Navigator 4.x
1. Menu: Edit-Preferences
2. Select Category: Advanced
3. Find section: Cookies
4. Select your choice
How Can Users Delete Cookies?
One way you can delete cookies stored on your computer, and therefore interrupt the process by which Web sites and advertisers collect anonymous information about you, is to delete all cookies on your computer's hard drive. This will delete cookies from our clients and everybody else. Depending on your Internet browser, you can delete all cookies in the following way:
Microsoft Internet Explorer 6.x
1. Menu: Tools-Internet Options
2. Select Tab: Settings
3. Select Tab: View Files
4. Select and delete the cookies you want to delete from your hard drive.
Netscape Navigator 4.x
1. Menu: Edit-Preferences
2. Select Category: Advanced
3. Find section: Cookies
4. Select your choice
WHAT DATA IS COLLECTED USING OUR TECHNOLOGY?
When an Internet user visits a Web site where one of our client's advertisements is displayed, cookies and Web beacons are delivered under the domain of our client, to help our clients collect anonymous information about the user's visit including the user's cookie ID, the specific ad posted on the site, the time and place of delivery and whether the user clicked on the ad. Our technology, including our Insight XE technology, is also capable of collecting content variables based on such pages visited and the time of visit. We do not know the name, phone number, address, email address or any other personally identifying information about the user. The identities of all users who see an ad from one of our clients remain completely anonymous to us.
We help our clients collect information about how many times users view and click on our clients' advertisements and whether or not a user visits specific pages of a client advertiser's Web site (e.g. a registration or checkout page). In doing so, we may collect the user's IP address, Internet browser type and version as well as the type and version of their computer's operating system and, in some cases, keywords entered into search engines. We also may cross-reference IP addresses with databases maintained by one or more of our vendors to generate general location information about IP addresses.
Sometimes our clients will send us anonymous information they collected online during transactions so that we can provide targeted advertisements and analyze if our advertising has resulted in sales. In this process, the information that we receive is completely anonymous to us. We may also help our clients collect data on events that occur on a client's Web site, such as when the user has registered to receive information. In these instances, we do not know the specific content of such transaction, but only that the event occurred. We do not receive any information from our clients in this process that would allow us to identify a particular user.
WHAT DATA IS COLLECTED THROUGH THE 24/7 WEB ALLIANCE?
24/7 Real Media provides advertising services to companies that have Web sites and to companies that wish to advertise on the Web. One way of selling advertising for Web sites is to group together sites that have a similar "content" (such as golfing or sports sites) or similar "reach" (numbers of visitors) in order to serve the same ad across multiple small sites. We call these groups of sites "networks" and sell advertising on these Web sites. Other larger, branded Web sites may stand alone and operate independently with respect to advertising sales on their sites. Our 24/7 Web Alliance comprises our network, the 24/7 Network, which includes brand-name sites and niche sites that provide advertisers with a broad "reach" by attracting many different Internet users, and other larger, branded Web sites with whom we have relationships.
We employ cookies and Web beacons stored under the 247realmedia.com domain to collect anonymous information relating to the activity of users that view ads on the 24/7 Web Alliance. The cookies and Web beacons employed on the 24/7 Web Alliance currently serve a quantitative function only and are not used or designed to collect and store data profiles on users. We employ cookies primarily to: (i) report to 24/7 Real Media's advertiser and Web site clients the estimated total reach of an ad campaign; (ii) report the frequency with which an ad was shown to a user and other measurement statistics; (iii) ensure that an advertisement displayed to a user corresponds to the correct click-through destination; (iv) deliver a series of advertisements in the proper sequence; and (v) limit the number of times a browser is delivered the same advertisement. In addition, we do not merge PII with Non-PII or otherwise parse, sort, gather or aggregate user data for our commercial use elsewhere.
We request that Web site publishers belonging to the 24/7 Web Alliance consent to and comply with the standards of online privacy, as outlined by the Online Privacy Alliance. Also, in accordance with the Network Advertising Initiative (NAI), we strongly encourage all Web sites within the 24/7 Web Alliance to create privacy policy statements and to provide Internet consumers with conspicuous access to their statements. Additionally, we request that all Web site publishers doing business with us disclose any and all information that is being collected from Internet consumers on their Web site, including data gathered from banners and other forms of advertising being served on their Web site. Finally, we encourage Web sites in the 24/7 Web Alliance to provide links to all advertisers gathering information from Internet consumers in their respective privacy statements.
Please note that our Privacy Policy applies only to our operations and not to the operations of Web sites with which we may do business. We encourage you to always read the privacy policies of the Web sites you visit. If you have particular concerns about any Web site advertising with 24/7 Real Media with respect to privacy issues, please contact privacy@247realmedia.com.
How Can You Opt-Out of 24/7 Real Media Cookies?
To uphold our commitment to online privacy, we offer you the choice to "opt-out" of the 24/7 Real Media cookies to prevent any data from being associated with your Internet browser. Following the opt-out process, you will continue to have a 24/7 Real Media cookies on your computer, but, for our purposes, it will contain only an "off switch" used merely to tell us not to write a new cookie on your computer. When we see this "off switch," we will know not to attempt to assign other cookies to you in the future and we will not collect any additional information from your use of the Internet. Since the opt-out cookie does not contain a unique user ID number, it does not allow us to identify your browser uniquely.
Please keep in mind that your election to opt-out of 24/7 Real Media cookies will be effective until you delete our opt-out cookie on your computer's hard drive. Further, if you have elected to opt-out of our cookies or you have blocked all cookies in your Internet browser configuration, we won't be able to recognize your computer from one visit to the next. As a result, you may see the same ad multiple times or receive more ads that are not of interest to you. In addition, if you change computers, have different browsers, have different computers, update your Internet browser or delete your cookie, you should repeat this opt-out process.
If you would like to opt-out, please email privacy@247realmedia.com
WITH WHOM DO WE SHARE COLLECTED INFORMATION?
We may share information collected about Internet users with our clients only in accordance with these privacy policies. We do not collect, sell or otherwise transfer the ownership of its PII or Non-PII for its own commercial purposes.
The anonymous information that we collect on behalf of our clients is useful only to the specific advertisers who employ us to deliver ads, and only in the context of our selection of ad-content and our reporting of ad-effectiveness to our client. In order to assess an advertising campaign's effectiveness, our clients may hire us to report to them our analysis of the anonymous data in a summarized format. On occasion, our clients ask us to send them, or their agents, our anonymous data that is collected on their specific Web site. In these situations, we send only anonymous data. We recommend that you visit our clients' Web sites to review their privacy policies and contact them directly if you have questions about their information practices. Some of our clients, or their agents, might receive anonymous information relating to Web traffic behavior from us. Our clients typically warrant that the information they receive shall be used in compliance with applicable laws and regulations. We recommend that you visit our clients' Web sites to review their privacy policies and contact them directly if you have questions about their information practices.
We may also disclose certain information in response to subpoenas, court orders or legal process.
WHAT DATA IS COLLECTED ON THE 24/7 REAL MEDIA WEB SITE?
We may use cookies, Web beacons and log file information (such as Internet Protocol Address, referring URLs, etc.) about your activity at this site in order to understand Web site usage and enhance your experience at this site. For example, if you choose a certain language version of this site, when you return to the site we will recognize your cookie and automatically display the site in the language you requested. Information about those cookies or Web site usage is not combined with cookies by our clients or by our Web site nor is information about the cookie or log file information linked with PII, if any, you may have provided at this Web site. In addition, we may serve ads on this Web site. In doing so our ad server will place or read a unique cookie on your computer and will use Non-PII about your browser and your activity at this site to serve ads to you.
You may be asked to provide PII in certain fields on this Web site to better help our staff respond to your inquiries. The personal information collected on this site is used for the purpose for which it is requested:
1. Contact information for potential clients or persons seeking business information may be collected by us in order to contact that person to provide information about our services. Such information is usually deleted as space requires or in the normal course of business, but can be amended or deleted upon request. To review, amend or delete your information, contact privacy@247realmedia.com.
2. Contact information, such as your name, address, telephone number or email address, for consumers, investors or customers with questions, concerns, complaints, inquires, requests for information or technical support questions, may be used to respond to your request for information. Such information is usually deleted as space requires or in the normal course of business, but can be amended or deleted upon request. To review, amend or delete your information, contact privacy@247realmedia.com.
If all or part of the 24/7 Network or our company is sold, merged or otherwise transferred to another entity, any PII you have provided at this site may be transferred as part of that transaction. However, we will take steps to assure that such PII, if any, is used in a manner consistent with the privacy policy under which it was collected. Other than agents who act on our behalf, information you provide at this site will not be transferred to unrelated third parties, unless we have your permission to do so. However, please note that PII provided to us in connection with this site is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.
WHAT POLICIES GOVERN SECURITY AND ACCESS TO COLLECTED INFORMATION?
We maintain strict data security systems that ensure specific information will not be made available to any unauthorized person and in order to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our employees are made aware of and are accountable for compliance with our privacy policy. Any information collected by us on behalf of our clients is stored on our Web server or database but is not publicly accessible from our Web site or otherwise. We use a multi-level, password protected security system to control access to information stored about users. We also maintain strict physical security of our properties and facilities and only provide access to authorized personnel.
HOW ARE DISCLOSURE AND CHANGES TO 24/7 REAL MEDIA'S PRIVACY POLICY MADE?
We make available all of our privacy policies and practices at www.247realmedia.com/privacy. Any material change to our privacy policy will be conspicuously noted both in the privacy policy accessible from our main Web page at www.247realmedia.com. In addition, we provide users with the option to contact us at privacy@247realmedia.com with any further questions or concerns. Users may also contact us in writing at 1250 Broadway, 28th Floor, New York, New York 10001, Attention: Legal Department.
WHAT ARE SOME OTHER PRIVACY RESOURCES?
The following is a list of selected links to privacy-related resources that can be found on the World Wide Web:
Federal Trade Commission
http://www.ftc.gov/privacy/
National Telecommunications and Information Administration
http://www.ntia.doc.gov/
Department of Education: Parents Guide to the Internet
http://www.ed.gov/pubs/parents/internet.html
Association for Interactive Media (AIM)
http://www.interactivehq.org
Center for Democracy and Technology
http://www.cdt.org/privacy/
Online Privacy Alliance
http://www.privacyalliance.org/
Privacy.org
http://www.privacy.org
Network Advertising Initiative
www.networkadvertising.org.
WHERE CAN YOU GO FOR MORE INFORMATION?
For more information about 24/7 Real Media, Inc., please contact us at info@247realmedia.com. Please email questions or requests for more information about 24/7 Real Media's privacy policies to privacy@247realmedia.com.
CAUTION REGARDING LINKED WEB SITES.
This Web site contains links to other Web sites. We are not responsible for the privacy practices or the content of such Web sites. We encourage you to read the privacy statements of these linked Web sites, as their privacy policies may differ from ours.
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