107 N. Franklin St.

Saginaw, Michigan 48607

989/755-8191

Fax: 989/758-2110

General Manager: Steve Sabato

News Director: Ian Rubin

Business Manager: Kathy Leavitt

 

Station Profile

Network: CBS

Channel: 5

Start-up: 1954; acquired by Meredith in 1969

Employees: 130

Highlights: Market news leader with
stable anchor team.

 

Market Profile

Bay City-Saginaw-Flint-Midland

DMA Market Rank: 64
Population: 1,142,000

TV Households: 466,510
Median HH Income: $37,000

Cable Penetration: 65%

Highlights: Local business performance remains strong; stable manufacturing and chemical industries keep unemployment low.

10/2003