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In the fall of 1955, Hotel Playa held its grand opening. The symbol of a deer became our classic hotel logo after the name mazatlán which means "land of the deer" in Nahuatl, the native Aztec tongue. The hotel began as a modest, two-story building of about 80rooms facing the ocean, dining facilities, and a saltwater pool—and it sat on an absolutely beautiful, secluded beach overlooking the Pacific and verdant, offshore islands. Almost instantly, the hotel gained appeal.