Search Engine Optimization (SEO) & Search Engine Submissions - GoECart Shopping Cart Software

It has become evident that a “Build it and they will come” policy does not work on the Internet. A great product or service coupled with a focused marketing plan and world-class customer service is the key to success on the Internet.

If you have just begun to consider jump-starting your marketing program, you should focus on profile-building and traffic-generating activities. The fundamental goal should be to increase awareness of your website in the online community.

Why is Search engine optimization important?
Over 80% of Web users find what they are looking for by visiting the top search engines. Search Engine Positioning is vital if you want to increase traffic to your site. The top 30 search results get over 90% of the traffic. A few good positions can drive thousands, even hundreds of thousands, of quality visitor traffic to your web store every day.

OUR SERVICES

• Improving your search engine rankings. By researching and developing a list of 30 optimal keywords, which concentrate on bringing targeted traffic to your e-store.
• Utilizing software that extracts keyword and key phrase search inquiries for your shopping cart, throughout the World Wide Web.
• We optimize the home page of your ecommerce shopping cart software, raising the relevancy of your e-store. We then create and install optimized meta-tags and register your web store with the major search engines.
• Additionally, in order to further popularize your online store throughout the Internet, you can consider registering your web store with all the major specialized search engines, indexes and Yellow Pages.
• A positioning report can be generated to track search engine placements

We stand by our commitment to the success of your online storefront.

A) Optimization Program (One Time Submission)

Under this program, we do all the work for you. Just provide us with your top 30-keyword phrases. Our specialists use the latest proprietary methodology to optimize your web store using your desired keywords. We create targeted and optimized META tags including the title, keyword and description that would best suit your online store. We also help you create a search-engine-friendly site map with your top keywords, which helps tremendously in getting your online store indexed by various search engines. On your proposal, we can include some of the submissions to Paid listings or pay per click search engines like AltaVista, Yahoo, Inktomi, etc.

B) Optimization Plus Program (Monthly Maintenance Program)

When the online shopping store is one of the major strategic sources of your income, even a #2 position on a major search engine is not sufficient to optimize your ROI. Under our monthly maintenance program, you will receive all of the great benefits of our premier optimization service. Apart from the services that you avail in the One Time Submission Program, our Optimization Plus Program offers you with the following added services on a monthly basis:

• ReciproLink™ Updates
• Web Store Monitoring
• Web Store Optimization Maintenance
• Search Engine Position Reporting

You can have total confidence about your shopping cart maintaining its position in the search engines. As long as your Optimization Plus account is active, your online storefront positions will continue to improve for your main keywords on all the major search engines.

We will significantly increase your chances of being well-positioned by Internet search engines such as AltaVista, CNET (search.com), AOL Search, HotBot, Excite, WebCrawler, WhatUSeek, Lycos, Google, *Yahoo, Direct Hit, Fast, All the Web, Iwon, About, *Looksmart, MSN, Netscape, Overture, Open Directory, Northern Light, Espotting.com in the United Kingdom, Goo in Japan, radarUOL in Brazil, Anzwers in Australia, MobilCom in Germany, Chello in Europe and Star media in Latin America.

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It might appear that we are contradicting our own statement about search engine optimization being more important than directory listings.

Is that really the case?

The answer is "Yes and No."

With a large number of online searches starting at Yahoo! & Google, a proper listing on these search engines can help your ecommerce store generate enhanced traffic levels, ultimately reflecting positively on your bottom line. Targeted sponsored links are one of the ways to get higher positions on these directories.

You may find your quality customers coming from directory referrals as opposed to search engine links, if you operate into very niche markets. And hence, keeping your business objectives in mind, it would be necessary for your webstore to get listed with the major directories that relate to your business. Here again pay per click search engines can be beneficial to your business.

Search Engines rank websites on the basis of numerous factors. And these directories play an integral role in enhancing search engine listings. Premium listings within these search directories enhance the probabilities of multiple search engine listings, as many search engines pull search listings from the above directories. Directories have established Business Express Guarantees as part of their services to serve small business needs. This program ensures that your web store will be viewed and evaluated in a timely manner. Your payment and participation guarantees that within seven days your shopping cart software will be reviewed and considered for inclusion within the directories.

Please keep in mind that payment does not automatically guarantee inclusion in the directory, site placement, or site commentary. As with all sites suggested to directories, final judgment remains solely with the editors.

OUR SERVICES:

We will research proper placement, develop optimal title and description consistent with the content of your online store builder. Before setup and submission, your e-store will be reviewed to ensure that it meets directory listing criteria.
We will manually submit your online shopping store to the following major directories:

• Open directory (dmoz.org)
• Google
• Look Smart
• Yahoo!! (On proposal)

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Under this service, we offer to list your ecommerce store in a keyword-based advertising program of Google, known as Google Adwords. Rather than choosing a pay per click search engine, you pay for a featured listing to be placed at the top of Google search inquiries. This gives you guaranteed positioning for the keywords and phrases you decide. When a surfer enters one of the words that you have paid for, your featured ad will be displayed against the search result. Statistically Google Adword ads receive a 4 times greater click through rate than traditional banner ads.

Here is a sample of how will your proposed Google Adword ad appear in Google. The arrow in the image illustrates how your web store will be included in the featured listings of Google.

OUR SERVICES

• We will utilize up to 30 keywords that are relevant to the content of your online store.
• Upon approval of the ad heading and description / key phrases, we will insert the advertisement into the Google system.
• In specific cases, the price for our service will also include the initial 10,000 targeted impressions.
  

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These engines allow advertisers to purchase high positions in the search results at a specified cost per click. You need to target engines that have the broadest reach as well as the ones that can drive traffic for pennies a click in order to leverage your search engine optimization resources. Placement within the Overture.com and Findwhat.com search engines is presently one of the most cost-effective solutions to reach your targeted audience. You select the search terms that are relevant to your online shopping store, determine what position you would like to be placed at and what you would like to pay on a per-click basis for each. The higher you 'bid', the higher in the search results your e-store appears. It's targeted cost-per-click advertising, and you set the cost per click. This is another efficient and economical method to rank high on search engines, apart from the search engine directory submissions.

We can list down some of the benefits of Pay-Per-Click search engines as against targeted sponsored links :

• Traffic - Gain unparalleled exposure!
  There are over 250 million searches every month through an extensive partner network, which includes America Online, Yahoo, MSN, Lycos, AltaVista, Earthlink, CNET, Netscape and many others. Positioning your web store within the top 3 positions in Overture.com gives you top positioning in the above listed engines as well. The Overture.com program offers unparalleled advantages.
• Targeting
  Fine-tune your online store descriptions and titles and reach only targeted audiences. You are only charged per click when a visitor clicks on your link. If the surfer is not interested in what is represented in your description, they will not click through to your site. If they like what they see they will click…That's targeted!
• Cost effective
  You only pay when targeted customers click through to your online shopping store.

1. We will analyze and develop an optimal list of targeted search terms for your web store. Additionally, we will develop site titles and descriptions for each term, as well as efficiently controlling the acquisition cost of visitors.

2. We will run a keyword/phrase analysis and implement and monitor the program to ensure optimal cost-efficiency of your investments.

3. We offer you a setup of up to 50 keywords into the www.Overture.com pay-per-click program

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Banner Ad Campaigns are a part of a business's general online marketing strategy which also includes email campaigns and link building exercises.

An Interactive Advertising Bureau (IAB) report showed that consumers' immediate brand recognition was increased by exposure to banner ads by a factor of 2 to 7 percent. And this exposure combines all variety of banner ads being used by various players- big and small -over the Internet to advertise their products or services. It would thus be unrealistic to expect using a single banner ad on various sites on the Internet to accomplish much in the way of brand building. The impact of a single banner is dramatically reduced when it is intended to appeal to everyone. Instead, segmenting your banner ads as per your target audience can help you concentrate on various features and strengths of the products and services even if they are singular in number. By practicing segmentation, we help you come up with various banner ads which can be slightly modified and rotated among your various resources for advertisement.

How It Works:

• Ad Networks:
  An ad network is a network where all the work of promoting ads, administering ads, and collecting money from clients is performed under one roof. In general, all you have to do is insert the ad network's code into your online store's pages and wait to collect a check. Characteristically, a network may have hundreds of member sites, and when a client procures an ad, it generally runs on all of them. As a web storeowner, you have no direct contact with ad buyers at all. The network runs whatever ads they choose, and pay you whatever they can get away with.
• Banner Exchanges:
  A banner exchange doesn't pay in cash; instead, you earn credit toward having your banner displayed on other member sites. Usually, it is around a 50/50 split. In case of small online shopping stores, a banner exchange is a superior deal to an ad network. Banner exchanges are demonstrated to build traffic, and they also give you a chance to learn how to create good banners and scrutinize the results. Especially, if your e-store is just getting started, increased site traffic is far more valuable to you than an insignificant seep of cash.
  
• Affiliate Programs
  An affiliate program is an advertising program which pays you a percentage of goods sold rather than a fixed rate for ads.

A) Inbound Affiliate Program

You place a link on your site containing a graphic or a text link speaking of your affiliates site. The link contains special code that allows the system at your affiliate’s site to know which visitors came from your site. If a visitor who came from your site buys a product or orders a service on the affiliate's site, you get a portion of the sales amout. There are certain issues to be addressed in affiliate programs. Most importantly, the affiliates' site contents should be related to your website content or your business in one way or another. If they aren’t, linking with them makes no sense. Secondly, in order for you to receive credit, you need to keeping tracking the orders, and to be aware of how the affiliate’s link keeps track of clicks.

B) Outbound Affiliate Program

The Outbound Affiliate Program is different from the Inbound Program in that you run your own affiliate program as opposed to being a part of someone else's. The benefit here is that you have full control of your program, starting from creating the program and managing partners, to maintaining real-time reports regarding critical information that enable you to track your financials in terms of investment and returns. Generally, affiliates who wish to generate income from traffic promote various players of business through banners. Hence, businesses that complement your business model will be interested to put up your banner ads on their website to earn from the traffic that they divert to your site through your banner. You have the option of providing different banners for each related segment of business websites. You pay the affiliate on an agreed basis such as commission on lead generation or volume of sales, etc. There are various marketplaces on the web that allow you to run your affiliate program on a pay-per-performance basis.

HOW DOES GOECART HELP YOU?

We provide our clients with consultation and Banner Ad Campaign develpoment services. Our services include the following offerings:

• We look out for relevant ad networks, sites providing banner exchanges and affiliate programs on your behalf.
• We then formally approach them through a customized personal email for your banner to be listed on their site and ask for their banner to be listed on yours (wherever required).
• We can help you track your advertisements.
• Apart from the above options, you also have the option of applying for Paid Banner Ads in various sites that charge for listing your banner on top of their sites or at major locations on their web pages. On your proposal we can help you place your banner ads on paid services also.
• We can run your individual outbound affiliate program as per your requirements.

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Email Campaigns involve sending bulk marketing emails to a target audience. Running a successful email campaign goes farther than merely sending mails. It is a systematic process to be followed in order to achieve the desired ROI. Email Campaigns are quite different from banner ad campaigns and link building practices.

GoECart, in addition to its online marketing solutions, provides bulk E-mailing solutions that enable businesses to send bulk email to their target audience in order to achieve various marketing objectives such as announcement of a product release, publishing an email newsletter, targeting new audience to attract them use their products and services, or informing an existing client base about the latest news and developments.

Email marketing can be one of the most valuable and well-organized ways to influence purchases and keep customers informed and happy. It is also extremely inexpensive. When accomplished effectively, and with sensitivity of customer inclination, email has a striking impact on purchasing actions, online and offline. Below are some of the facts and figures related to email marketing campaigns obtained through a DoubleClick sponsored study.

The study for the year 2002 shows that as a result of receiving permission-based email,

• 68% of consumers have purchased online
• 59% have purchased in retail stores
• 39% have purchased through catalogs
• 34% through call centers
• 20% through postal mail

According to the study, 78% of online shoppers have made a purchase after clicking on an email. Of this year's online shoppers, one-third (33%) have clicked through an email and purchased immediately, a third (35%) have clicked through and purchased later online, and another 9% have clicked through and purchased later offline.

• 66% of online shoppers plan to use email to purchase during the holiday season
• 48% plan to use email to assist in purchasing for birthdays.
• 86% of online shoppers have purchased from the same merchant more than once
• 46% have used a coupon or code when shopping online during the past year.

The major factors contributing in converting the reader of your mail into a customer are the content of your email, the subject line of the email and the address from which the email has been sent. The study by Double click found that the 'from' line is the most important factor motivating consumers to open emails (60%), whereas 35% cited the 'subject' line. Within the subject line, discounts and news are what appeals most to consumers. While a discount was the most compelling motivational factor for making an immediate purchase after clicking on an email (70%), merchant recognition was significant (60%) underscoring the impact of branding on consumer sales.

The study also shows that customization of email can be a further driver of a consumer's decision to make a purchase.

• 62% of consumers 'always' or 'sometimes' request customized content in their permission-based email
• 91% prefer content based on interests that they have specified.
• Of those customers that request customization, a third (35%) are more likely to make a purchase as a result.

Email was cited as the consumers' preferred method of communication from merchants (75%), followed by postal mail (20%), with 0% preferring telemarketing. Email is also replacing the telephone for customer service. Seventy-eight percent of consumers have communicated by email with customer service representatives during the past year. Of these, 57% prefer communicating with customer service by email, versus 38% that prefer customer service communication via the phone.
Source of data: www.doubleclick.com

We at GoECart take into consideration your business-critical initiatives to help you design and launch your email campaign in order to fetch the best ROI. We offer you practiced and proficient management of email campaigns with the help of some proprietary tools to attract your targeted audience to act immediately.

In general, we help you:

1) Catch the targeted audience's Attention
2) Generate Interest with the help of relevant and at times desired information
3) Promote CUstomer Satisfaction by solving customers' problems or attending to their needs
4) Make it easy for your targeted audience to take Action
5) Make certain that the Action provides Satisfaction.

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The network of patrons of a brick-and-mortar business helps popularize the establishment and its products and services. This ultimately results in increased sales and profit. The same principle applies to online businesses that do business through the Internet, where network building is reresented by Link Building.

There are now more web pages on the Internet than there are human beings on this planet. Banner Ad Campaigns and Email Campaigns expose businesses directly to potential clients who can be targeted in several ways. But for a network to be established on the Internet, your web store has to be visible to major surfers through major search engines, web directories and major web sites that are related in some way to the products or services offered by your e-store. People will only visit your site if you are visible on the Internet, and visibility can lead you toward a successful online business.

GoECart provides Link Building services for your online storefront and is committed to:

• Add a new resource to your web store
• Help you cosiderably increase traffic to your e-store
• Help you improve visibility of your online store in search engines and business directories by enhancing your link popularity network

Within the Link Building process is contained the process of enhancing Link Popularity, which is basically a measure of the number of inbound links to your website. While promoting a site, the primary concern should be Link Building. Link building involves the exchange of a site's links with other sites doing business in related areas, for a mutually beneficial relationship. However, the sites with which a business exchanges links must be evaluated very carefully, since the goal is to attract visitors to the other site to click through to its site. It is hence essential that links only be exchanged with sites whose content is similar so that a visitor to any of those sites has a good chance of being interested in the products or services offered by the site that is being delevoped.

Though not every site may require Link building, it is essential for most in order to succeed. There are no shortcuts to the process of building quality links, since they are the outcome of quality content. An obvious area of application of Link Building is the B2B E-commerce industry, where the players stand to gain through Link Building partnerships with their resellers, partners, subcontractors and vendors.

How Does GoECart Help You?

1) We research the web links database on the Internet, which consists of hundreds of thousands of websites in various verticals. We scrutinize the available options and produce a list of websites that complement your online business. The list will contain a specific number of websites agreed upon by both parties while starting the campaign.
2) We submit your web store to these complementary websites to be listed on them.
3) For the websites supporting only reciprocal link programs, we create a links page on your e-store if desired.
4) We adhere to carefully crafted customized personal email requests wherein we formally request the site owners for a link to your site and offer them a link-back on your site.
5) We provide a detailed report on the submissions and acceptances made on behalf of our clients

At all times, you will be provided with the best possible service from the professional who will best fulfill a specific role.

Our knowledge, resources and associations in the technology/internet world enables us to launch projects quickly, accurately and efficiently.  We look forward to your feedback, and hope to become your online marketing partner.

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