BENY SOFER
www.BenySofer.com

Case:
Beny Sofer, Inc. has prided itself for over 30 years, as a true one-stop-shopping store for all diamond needs. Since the beginning, the company has grown very quickly, establishing long and profitable relationships with both individual and business customers. Already with a successful and efficient computerized infrastructure in place, the company feared changing systems, but needed to meet customers’ demands for real time information, ordering, and inventory updates.

Solution:
An aesthetically appealing, fully database driven, password protected B2B online application to be used for displaying and searching the latest inventory, and corporate information was developed by MachroTech. Fully integrated with Beny Sofer’s internal system and complete with a full-featured backend management console, the site allows administrators to monitor, manage, and track corporate user accounts, orders, enquiries, and set customer-specific viewing permissions and price levels.

MachroTech developed a data dissemination engine for Beny Sofer that extracts information from a third party diamond inventory management software, RightClick®. The engine runs as a batch process and updates the online database with the latest inventory data, making it available for clients to query. This self-support system is now helping Beny Sofer service more customers faster and more efficiently, and has already reduced the support call volumes significantly. Encouraged by the results so far, Beny Sofer plans to continue investing proactively into technology over the next year by porting more of their business processes online and thereby improving their bottom line.

Extremely satisfied with their current engagement, Beny Sofer has already signed MachroTech for their next big venture, CanadiaDiamonds.com