| Search
Engines |
With the birth
of the internet came a revolution in the way that companies
are able to market themselves. Suddenly it became possible
for products and services to be marketed across the
entire
world
at a tiny fraction of the cost of traditional marketing.
As internet users realized that the internet provided
them with a doorway to a wider choice, cheaper prices
and entirely new ideas, Search Engines arrived
to enable these internet users to find the goods, services
and information that they were searching for.
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|
When you search for your site on a search engine does your site come up?
Every
month over 283 million people use search engines to find
new sites. Can your potential customers find you within that massive haystack?
Sage provides search
engine
optimization
services
to
make
sure
that
your
site
is one
of the sites that is found. Search engine optimization is the practice
of ‘making over’ your website so that it ranks highly when someone
searches for the product or service that you offer. Search engines give internet
users the ability to browse goods and services over a new geographical
arena, encompassing all the providers of your service or product. Statistics
show
that most internet users will only pay attention to the first page of search
engine listings. First page prominence is therefore a top priority for
any business wanting to expand into the market place of the internet.
Internet terminology provides many different ways of saying the same thing.
A host of phrases are used in the web promotion business. Although search engine
specialists derive slight differences from these terms, they essentially mean
the same thing. These definitions should help clarify:
| Web Promotion |
An
all encompassing term for the positioning of web sites highly in
search engines. Why did we use ‘Search Engine Optimization’ as
the title for this page then? - Simply because it is used more often
than ‘web promotion’ |
| Search Engine Optimization |
Generally means the positioning of web sites highly in search engines
but can be specifically limited to the alterations made to a sites
code and content to achieve this. |
| Search Engine Positioning |
Again, an umbrella term for the art of highly ranking web sites in
search engines. |
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More information on Web Promotion and Search engine
Optimization Strategies
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