The Wayback Machine - https://web.archive.org/all/20040316080637/http://www.topica.com:80/about/media_kit.html

Here's how Topica can help you effectively convert customers:

Build a prospect database of opt-in leads with Topica co-registration

Sell instantly through Topica opt-in email list rental

Contact us today and we'll create a powerful program specifically for you - minimum buys start at $2,500 net.

Co-Registration/Online Lead Generation
Paid Search and Affiliate marketing are great at driving traffic - but do these prospects buy on the first visit? Most likely not. That's why you need a prospect database that you can mine and convert over time with newsletters and compelling offers. How to build this list and/or database of leads? Topica Co-Registration presents your offer and opt-in checkbox within registration paths of sites around the Internet. As users migrate through site registration, see your offer and check the box, they're giving us permission to transfer their contact information to you, so that you can own this lead and can legally remarket. Leads are transferred in daily batch files, into your Topica account or your inbox.

Standalone Opt-in Email List Rental
Need a volume of sales quickly? Topica opt-in email list rental is an effective and legal means to deliver your standalone offer to the inboxes of users that have requested to receive 3rd party offers. Why is this not spam? This isn't spam because it's completely permission based and 100% CAN-SPAM compliant. Every one of your offers will have a clear unsubscribe link at the bottom, and we'll help you adhere to federally mandated guidelines on copy, subject lines and content. Rent quality names from Topica: access to 30,000,000 names delivered through a safe, effective email channel. Consumer and B2B lists available.

Demographics:
Topica users have 7th highest Buying Power Index overall.*
*Source: comScore Networks -BPIT, 1/03 Cited from netScoreT

57% female 43% male
73% are between the ages of 25 and 54
80% have a college education
26% Post-Graduate degrees
61% have 3-5+ years Internet expertise
94% have made an online purchase

According to @Plan**, Topica users are:
17% more likely to be Senior Management
136% more likely to buy Corporate Hardware
12% more likely to have HHI: $50k to$75k

**Source: @Plan, Inc, 6/03

 

 

It’s true — Topica Web-Based Marketing Solutions can enhance the effectiveness of your marketing and sales processes. Get more detailed information now

Why Topica

Learn how eHobbies is benefiting from the Topica solution