The increase and penetration of online use in the US increases the potential market size for
E-Commerce on an annual basis. A large share of the expected growth in Internet commerce can be attributed to the increase in the online population:

• U.S. online population estimated to increase nearly 50%, from 141.5 million in 2001 to 210.8 million by 2006 (CAGR of 8.2%). (see Figure 2 below) [1]
• U.S. online retail sales will grow from $47.8 billion in 2002 to an estimated $130.3 billion in 2006 (see Figure 1 below). [2]
• There are 2.3 million small companies in the U.S.; with 16% of these in the retail trade and 60% of all small companies have an online presence – potential market size for our service is upwards of 200,000 companies. [3]
• Annual spending per buyer will increase from $457 in 2001 to $784 in 2006. [4]