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If
you're measuring your online success based on site hits
and visitors, then it's time to re-assess your goals.
While online advertising drives people to your Web site,
true success comes from converting visitors into repeat
customers.
Most people rarely buy during their first visit, and
most never return. To increase sales, you need a solution
that's designed to engage prospects in the selling process.
You need Topica's Web-based Marketing Solution.
Driving the Sales Process
Since the sales cycle isn't always linear, Topica
gives you a way to maximize the effectiveness of each
step in the sales process through the use of our powerful
Web-based software. You'll capture more qualified leads,
increase conversion rates, and reduce customer acquisition
costs. Even more, Topica strengthens your existing lead
generation and data gathering initiatives, giving you
a higher return on your overall marketing efforts.
What Topica's Web-based Marketing
Solution Does for You
Topica Web-Based Marketing Solutions will help you generate more and better
leads for increased sales and revenue.
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Automatically capture, score and distribute leads |
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Execute, manage, track, and optimize marketing campaigns |
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Execute automated, multi-step and lifecycle campaigns |
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Develop lower quality leads and re-engage leads that have fallen out of the sale process |
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Establish community with installed base via newsletters and personalized campaigns |
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Execute up-sell, cross-sell, and retention/loyalty
programs |
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Analyze the effectiveness of all lead generation and marketing activities with intelligent reporting and analysis |
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