The Wayback Machine - https://web.archive.org/all/20040404031712/http://www.topica.com:80/about/closing_sales.html

If you're measuring your online success based on site hits and visitors, then it's time to re-assess your goals. While online advertising drives people to your Web site, true success comes from converting visitors into repeat customers.

Most people rarely buy during their first visit, and most never return. To increase sales, you need a solution that's designed to engage prospects in the selling process. You need Topica's Web-based Marketing Solution.

Driving the Sales Process
Since the sales cycle isn't always linear, Topica gives you a way to maximize the effectiveness of each step in the sales process through the use of our powerful Web-based software. You'll capture more qualified leads, increase conversion rates, and reduce customer acquisition costs. Even more, Topica strengthens your existing lead generation and data gathering initiatives, giving you a higher return on your overall marketing efforts.


What Topica's Web-based Marketing Solution Does for You
Topica Web-Based Marketing Solutions will help you generate more and better leads for increased sales and revenue.

Automatically capture, score and distribute leads
Execute, manage, track, and optimize marketing campaigns
Execute automated, multi-step and lifecycle campaigns
Develop lower quality leads and re-engage leads that have fallen out of the sale process
Establish community with installed base via newsletters and personalized campaigns
Execute up-sell, cross-sell, and retention/loyalty programs
Analyze the effectiveness of all lead generation and marketing activities with intelligent reporting and analysis

 

It’s true — Topica Web-Based Marketing Solutions can enhance the effectiveness of your marketing and sales processes. Get more detailed information now

Why Topica

Learn how eHobbies is benefiting from the Topica solution