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Topica's Web-based Marketing Automation Software comes
in three editions designed to match your specific needs
and budget. Use this feature comparison guide in conjunction
with the price and usage plans to identify the best
edition for you.
Monthly subscription fee starts at
$24.95
$500
$2,500
Maximum users per account
1
5
20
Maximum lists per account
10
100
500
Included email deliveries per month*
50,000
1,000,000
custom
Email overage charges*
.5¢ per email
.2¢ per email
.2¢ per email
Included names in customer database*
2,500
50,000
custom
Database overage charges*
1¢ per name
1¢ per name
1¢ per name
Lead Capture and Data Import
Topica-hosted
or self-hosted custom forms and landing pages
Custom branding on forms and landing pages
Bulk import of subscribers, including demographics
Topica-assisted list import
x
Create extensible and customizable subscriber profiles
limited
Use Topica's lead generation program to build database
$
$
Forward to a
friend
Campaign Creation
Custom HTML messages
Ready-to-use
graphical message templates
Email merge - personalization
Custom branding
on campaigns
limited
Marketing Automation
Trigger-based email responses to forms and signup
Trigger-based email responses opens and clicks
x
Serialized follow-up
messages
limited
Route new leads
to sales people or fulfillment
Database Marketing
Scheduling of
campaigns
Target campaigns according to customer profile and behavior
x
Opt-in confirmation reminders
Update and extend customer profiles with forms and tracking
limited
Campaign archival
Administration
Bounce management
Never-Mail lists of excluded subscribers
Easy list export
Database security
Reply and Unsubscribe
handling
Synchronization
with external or proprietary databases
x
x
Reporting and Analytics
Detailed real-time
reporting
List and campaign
performance reports
Individual customer
tracking reports, including opens and clicks
Export detailed
reports
Topica-assisted
export
x
Customer Service and Support
No installation
Free self-setup
Topica-assisted set-up
x
Email support
Phone support
x
Dedicated account
representative
x
x
Training
$
Best practice
workshops
$
$
Online help
24x7 access to
fully-hosted application
Dedicated ISP
relations
*Overage charges will apply if you exceed the monthly limitations for a given edition.
Topica's Web-based Marketing Automation Software comes
in three editions designed to match your specific needs
and budget. Use this feature comparison guide in conjunction
with the price and usage plans to identify the best
edition for you.
