Topica’s Web-Based Marketing Solution helps companies increase their customer conversion rates by transforming a higher number of leads into sales. With Topica’s Solution, marketers can effectively capture leads, further qualify them and move them forward in the sales cycle through targeted and relevant email communications. The Topica Solution is equipped with powerful marketing automation capabilities, leading to streamlined marketing processes and higher return on investment.

To enhance the power of its Web-Based Marketing Software, Topica offers highly effective Customer Acquisition Services. As an affordable and effective alternative to paid search and other performance-based advertising methods, Topica generates highly qualified, opt-in leads and delivers them directly into its customer’s leads database.

Since the company was founded in 1998, over 4000 businesses in over 20 countries have chosen Topica as their provider for email and web-based marketing solutions. Key customers include The National Geographic Society, International Data Group (IDG), IBM, Corp. and Hachette Publications.

The company has developed partnerships with leading players in the ecommerce industry, such as Amazon.com, eBay, Overture and Aptimus.

Firmly committed to permission-based email, Topica is a member of TrustE, the Email Services Provider Coalition of the NAI (National Advertising Initiative), and the Internet Alliance. All Topica Solutions are 100% compliant with state and federal privacy, permission and anti-spam legislation.

Topica is privately held and backed by investors including Morgan Stanley, TLCom, Ltd., August Capital, and Highland Capital Partners.