San Francisco, Calif. – Monday, March 1, 2004 – Topica, Inc. today announced the launch of its complete Web-based marketing solution, designed to help businesses maximize their marketing efforts and conversion success.

The new solution suite is based on Topica’s Marketing Automation Software which succeeds the well-established, award-winning Topica Email Publisher offering. All of the existing features have been retained and, in many cases, enhanced. Moreover, several new powerful features have been added, making this an end-to-end web-based marketing solution that addresses all stages of online marketing: lead acquisition and capture, conversion of leads to customers, customer retention, and customer cross or up-selling.

• New user interface for improved productivity and ease of use.
• Enhanced database flexibility lets you choose the number and types of fields to optimally match your database requirements.
• Easy to use custom forms with landing pages to gather additional information about your customers.
• The new audience builder allows you to easily build sub-groups of your database for targeted messaging.
• Comprehensive marketing automation capabilities let you follow-up with your customers automatically after they sign-up, submit a form or respond to your campaign.
• Additional and improved message templates allow you to easily develop professional looking messages.
• Enhanced custom branding opportunities will ensure consistent use of your brand.
• Forward to a friend functionality lets you easily grow your list.

The new marketing automation solution will be available to new customers immediately. All existing Topica customers will be upgraded to the new solution at no additional cost.

About Topica, Inc.
Topica, Inc., San Francisco, CA., is the leading provider of Web-based marketing solutions. Founded in 1998, the company serves over 4,000 customers, including The National Geographic Society, International Data Group (IDG), IBM, Corp. and Hachette Publications. Firmly committed to permission-based email, Topica is a member of TrustE, the Email Services Provider Coalition of the NAI (National Advertising Initiative), and a member of the Internet Alliance. For more information on the company, please visit www.topica.com.