Challenge: Atlanta Motor Speedway, a Speedway Motorsports Inc. track, needed a professional internet solution. The track needed a backend infrastructure that would allow track staff to update the site with news and track information and would also help to increase sales for track events.
Approach: RMG3 approached these challenges with its powerful proprietary Content Management Tool: 1Touch™, which allows the each track to update the content themselves with a user-friendly tool that generates immediate updates to their site. To provide the most cost-effective solution, RMG3 utilized its Customized Templates approach, providing the track with a site template based on the one accepted by SMI. RMG3 then worked with the track to create a custom look through the use of different colors, specific track photos, logos, fonts, and site element manipulation.
Result: The Atlanta Motor Speedway site has a clean, user-friendly, easily navigable, professional design, with new information for visitors every day. The track is able to have a cost-efficient, professional site that shares SMI’s image but which meets the needs of their local market and the track’s objectives of selling tickets to races and other events and informing fans of track events.
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