The Wayback Machine - https://web.archive.org/all/20040413232945/http://salesresult.com:80/leadgeneration.html
SRi
Sales Result Inc.

Lead/Demand Generation

Fact Sheet.pdf

In today’s highly competitive environment and economy, it is becoming increasingly important for sales executives to drive to a lower sales cost, reduce sales cycles, and provide incremental revenue in the sales pipeline. In most high-technology sales organizations, cold calling or lead generation is often a difficult challenge to manage for most sales executives. The balance between closing your pipeline and bringing in new accounts to that pipeline is extremely important. Through Launch Project, one of our network companies, we provide a single-point, outsourced solution to address those critical needs. Our clear differentiators are our people, software, and process, which result in incremental revenue for our clients. Our services and solutions include:
 
  • "A" type lead generation: appointment with a key buying executive with an immediate need
  • "B" type lead generation: appointment with a key buying executive with a 6-month need
  • Blueprinting accounts from an executive perspective
  • Database design and development
  • one-to-one e-mail marketing campaigns
  • Webinar
  • Lead generation software

DESIGN AND DEVELOPMENT

We can deliver custom databases based on annual sales, number of employees, or regional breakdowns, and we currently have existing databases in these vertical markets:

Telecommunications; finance; insurance; energy, oil, and gas operations; biotechnology; pharmaceuticals; government; high-tech manufacturing; retail; airlines; and apparel

We have contact titles for these types of individuals:

  • CXO, SVP, VP director/manager, business unit heads

We have the following information about each contact:

  • E-mail addresses
  • Contact address
  • Contact phone/fax

ONE-TO-ONE E-MAIL MARKETING CAMPAIGN

Sales Result Inc. can launch a direct e-mail marketing campaign to our clients' target prospects. Launch Project’s team will define and execute this project with the assistance of the clients' internal marketing teams, leveraging existing letters and documentation. Sales Result Inc. will work with the clients team to develop a messaging matrix. This matrix will be utilized to ensure the right messages are going to the right targets. Sales Result Inc. can customize the message matrix by title of individual and/or by company vertical.

Sales Result Inc. centralizes and manages all areas of e-mail marketing, including:

  • E-mail message development
  • HTML e-mail / plain e-mail
  • Multiple messages for different markets/contacts
  • Statistical monitoring
  • E-mail cleansing
  • Unsubscribe management
  • Response and forwarding management

TELESALES

Sales Result Inc. will deploy aggressive telesales against the campaign database. Telesales is the most important service we provide. Sales Result Inc. builds databases and launches e-mail campaigns to increase the effectiveness of telesales.

  • Qualify opportunities
  • Build approved "blueprints"
  • Build new contacts
  • Gather market intelligence / competitive intelligence
  • Work directly with regional AE on account strategies
  • Foster smooth opportunity handoffs
  • Turn over qualified "A" leads, defined as a qualified opportunity with a decision maker within 6 months

LEAD GENERATION SOFTWARE AND REPORTING

Through one of its partners Sales Result Inc. has developed a world-class lead generation software package that allows our clients to manage the complete lead generation life cycle. This allows our clients to have a single, complete view of all lead generation activities, both inside and with contractors.

For more information, please contact us at info@salesresult.com. We will set up an initial executive meeting with you to assess your sales needs and how Sales Result Inc. can provide a cost-effective ROI for your company.