Challenge:  With its television relationship in broadcasting NASCAR Winston Cup on NBC, MSNBC came to RMG3 to find a way to enhance its online motor sports coverage through better exclusives, updated articles, and more robust content. 

Approach:  Through an XML feed, RMG3 includes MSNBC as one of RacingOne.com's clients and uses the R1 news feed to keep the MSNBC site updated with the latest exclusive racing news.  This news includes all forms of racing, such as NASCAR, IRL, World of Outlaws, Formula1, and CART.  All articles written each day by RMG3's staff for RacingOne.com are fed to MSNBC so that all of the MSNBC.com readers can have access to a substantial amount of motor sports news.

Result:  MSNBC continues to use RMG3's services and utilizes all of its content offerings.  MSNBC.com's motor sports coverage is now more in depth and always kept up to date, allowing MSNBC.com's racing section to become  a destination for its visitors to get their racing news.

Return to Portfolio