Challenge: RacingOne.com came to RMG3 in need of a content management system and an integrated statistics system able to handle the multiple racing series covered on the site (NASCAR, IRL, CART, Formula 1, NHRA, WoO, and ARCA/ASA) and its large amount of traffic received every day.
Approach: RMG3 uses its proprietary content management system, 1Touch, to post content, put up promos, and to keep stats and standings updated. RMG3 uses Real Media's Open AdStream to put up advertising banners in various prominent locations on the site in order to attract a large amount of advertisers and sponsors to the site. RMG3 then developed its R1 news feed, to leverage the depth and breadth of content produced and published by RacingOne.com as an exposure tool and revenue stream for the web site. RMG3 had so much success with RacingOne.com, that it acquired the site in June 2002.
Result: RMG3 now manages all facets of RacingOne.com. Breaking news, race updates, and race information all work to give fans the ultimate news and information resource for all motor sports. Its traffic continually grows 20-30% annually and advertising revenue has increased over 200%.
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