Challenge: The Washington Freedom, a charter team in the Women’s United Soccer Association, a new professional women’s soccer league, needed a professional internet solution for its first season. Going in to season three, the team needed a backend infrastructure that would allow it to share data and content with the league, while handling live scoring and frequent updating of content. The team is always in need of a cost-effective solution that provides a professional look, and moving forward, a look consistent with the league’s brand image that could accommodate a myriad of new interactive features to engage its youthful audience.
Approach: RMG3 approached these challenges with its powerful proprietary Content Management Tool: 1Touch™, which allows the team to share a vast array of content types (text; photos; graphics, audio and video downloads; and statistical data) with the league and other teams, and to update the content themselves with a user-friendly tool that generates immediate updates to their site. In order to increase the frequency of the content updates, RMG3 also employs its Content Production Team to source, write, edit and publish multiple stories each week to the site. After creating a hugely popular stand alone web site in 2001 with its own unique design, in order to provide the most cost-effective solution for the team moving forward, for season three RMG3 utilized its Customized Templates approach, providing the team with a site template based on the official league site. RMG3 then worked with the team to create its own look through the use of team colors, photos, logos, fonts, and site element manipulation. RMG3 enhanced the site with its User-interactive Features, such as screensavers, desktop wallpapers, IM icons, interactive games, polls, contests, message boards, promotions, photo galleries, audio and video downloads, ecards, speak up forms, HTML newsletters, and surveys.
Result: The Washington Freedom’s original site, and its new site have had a clean, user-friendly, easily navigable, professional design, with new information and activities for visitors every day. Its secure back-end handles a significant volume of content that is shared between all the league’s sites. The team is able to have a cost-efficient, professional site that shares the league’s image but which meet the needs of their local market and the team’s objectives. The site has proved to be very popular with the team’s fans and staff: “we’ve been spoiled by RMG3’s turnaround time. They have been great to work with since our first season and continue to offer us new ideas and creative solutions.”
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