Company Values

• Innovation

Creativity and innovation is the key to success and growth. At Solent TV we are constantly striving to generate new ways of reaching out to our viewers, advertisers, sponsors and the entire community to ensure that we are at the leading edge of local broadcasting

• Customer Focus

No two companies’ needs are the same, so it’s our responsibility to ensure that we understand those needs and meet them without compromise. An account services manager will be appointed to you with the responsibility to develop a long-term relationship built on trust and respect. Staff at Solent TV are not motivated by commission on sales. The focus is making sure that you are satisfied with the company package.

• Not for Profit

Solent TV needs to generate revenue like any other business, the difference is that any profits are reinvested into community projects that have an amazing impact on other people’s lives, and you can be a part of that. Operating as the first not-for-profit terrestrial station in the UK not only makes us unique, but also gives you the rare opportunity to be involved in something very special.

Value for Money

The key to successful advertising is not only about how many people are aware of your product or service, it’s whether they are targeted effectively and more importantly, reaching them is within your budget. Solent TV can offer you a package tailored to your needs and help get you the results you’re looking for. 

ADVERTISING OPTIONS

There are many effective forms of advertising available to all businesses, but rarely do you have the opportunity to reach out to your customers through television at such competitive rates. Television advertising is never normally within the budget of small and medium sized businesses, but it is now.

Choose to advertise with Solent TV and a package will be tailor made to suit your specific requirements and budget.

What are the choices?

Solent TV believes that any marketing activity should ensure your customers have every opportunity to respond. That’s why your message can be reinforced in many different ways

TV Spots

Traditional television advertising can be 10, 20 or 30 seconds long depending on your message. Solent TV will help ensure you make the right choice and will produce a basic advert for you as part of the package.

Live Internet Broadcasting

For added value and to enhance coverage, Solent TV will not only broadcast terrestrially and via cable, it will also be broadcasting live over the Internet.

www.solent.tv is actively promoted in it’s own right, reinforcing not only the station and it’s content but also giving your customers maximum opportunity to see your message again and again.

• Programme Sponsorship

The opportunity to sponsor a particular programme, series or other items such as the weather may be more appropriate for your needs and therefore a more desirable route to your customer.

• Website and Banner Advertising

www.solent.tv has a number of sections within it’s website appealing to different types of customers and their profiles might fit with your customers.

• Event Partnerships

Solent TV is reaching out to the community in many ways and there will always be opportunities for businesses to jointly promote activities to help raise awareness for mutual benefit.

Being a client of Solent TV is not just about buying a TV advert; it’s about growing together, reaching all our customers effectively and ensuring that everybody gains.

WHY ADVERTISE WITH SOLENT TV

• The Power of Television

Television is regarded by many as the single most powerful advertising medium available. This is partly because, over 80% of the UK population watch television every day.

• Day and Night

Solent TV is broadcasting 24 hours a day to a potential three quarters of a million viewers on the Isle of Wight and across the South of England.

• Creating a desire

Solent TV is creating a desire to view by broadcasting constantly updated news as the cornerstone of its service

• Global Potential

When you advertise with Solent TV you will also be advertising on the World Wide Web without additional charge, making the potential viewing audience even greater.

• Your money goes further

Solent TV reinvests money back into the community and ensures that not only does your own business gain, but people of all ages, with different needs across the Isle of Wight will also benefit from your decision to advertise with Solent TV.

• People are watching

According to the latest research, on average people aged 4 and over within the UK spent 26 hours per week watching television and 19 hours listening to the radio.

• A lasting impression

For advertisers who want to get a message to a large number of people who might buy their product or service – television can be the most efficient medium.

• Stimulating

Good advertising works because it puts your business, your products and your messages at the forefront of people’s minds. It either stimulates an early purchase, or helps to ensure that people know where to go when they do decide to purchase.

Sources: www.nationalstatistics.gov.uk and www.adassoc.org.uk