|
Campaign Against Child Sexual Exploitation
Campaign Overview
WHO ARE WE? The private, nonprofit National Center for Missing
& Exploited Children is mandated by the U.S. Congress and works with
the Office of Juvenile Justice and Delinquency Prevention of the U.S.
Department of Justice to find missing children, eliminate child sexual
exploitation, and prevent child victimization. Since 1984 NCMEC has handled
1.8 million calls, trained more than 180,000 professionals, distributed
more than 28 million copies of our publications, worked 94,000 missing-child
cases, and helped recover 78,000 missing children.
OUR ROLE IN FIGHTING CHILD SEXUAL EXPLOITATION: In 1987 NCMEC
launched the Child Pornography Tipline. In 1997 NCMEC opened the Exploited
Child Unit. In 1998 NCMEC created the CyberTipline, www.cybertipline.com,
that has handled more than 170,000 leads regarding child molestation (outside
of the family), child pornography, child prostitution, online enticement
of children, child sex tourism, unsolicited obscene material sent to a
child, and the federally mandated reports of child pornography from Internet
Service Providers. NCMEC has worked directly with federal, state, and
local law enforcement, resulting in hundreds of arrests and prosecutions.
NCMEC's Family Advocacy Division works proactively with families, law-enforcement
personnel, and family-advocacy agencies to provide technical assistance,
referrals, and crisis-intervention services. NCMEC offers its Team Adam
consultants free-of-charge to law-enforcement agencies that are investigating
cases of child sexual exploitation.
WHY ARE WE UNDERTAKING THIS CAMPAIGN? For millions NCMEC is only
known for its work in finding missing children. For those who fear that
their children might be the victims of molestation or exploitation, they
need to know that NCMEC is also a primary resource.
THE CAMPAIGN: This campaign came about because of the victimization
of one child. As the child's parents sought help, they were referred to
NCMEC but didn't call at first. When they did call, NCMEC got involved,
and the perpetrator was convicted. The parents said, "We knew about
NCMEC, but our child wasn't missing so we didn't realize you could help
us." The parents, being advertising and marketing professionals,
created the campaign for NCMEC so other families who may need similar
help would know to call.
The goal of the campaign is to increase NCMEC's visibility as a resource
in child sexual exploitation cases. The central messages are (1) child
sexual exploitation is a major problem; (2) if you suspect it, report
it to law enforcement; and (3) then call NCMEC. NCMEC will encourage the
public to access prevention information and report these crimes against
children through NCMEC's Hotline at 1.800.843.5678
or online at www.cybertipline.com.
HOW CAN YOU GET MORE INFORMATION? Please visit www.cybertipline.com
or call NCMEC's 24-hour, toll-free Hotline at 1.800.843.5678.
For information on the ad agency that created this campaign for NCMEC,
please visit www.brainwaveinc.com.
|
Privacy Policy
