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With a whole host of search engines waiting to rank your site, it is important
to know how to promote your site for each search engine. Search engines look
at a web site and mark it based on a list of items. The list and the weight
placed upon each item changes depending on the search engine. A site that does
well in each of the list of items will rank well. Although each search
engine has differing criteria on which
it
ranks
a
web site there
are
some general bases to cover in an effective web promotion strategy
that will cover most
search
engines.
Sage Web Promotion
Packages
There are a number of areas that have to be addressed for a site to rank well
in the search engines.
Keywords – The web site has to target keywords that
people are actually using in their searches. Keyword
research finds these keyword
phrases and identifies
niches with little competition. Your competition is the other web sites promoting
themselves under the same key terms as you. By targeting high click rate phrases
(lot’s of people are searching on them) with low competition, you can
easily top the search engine ladder reaching the traffic up there.
Here’s the analogy:
Imagine that the path to the top of a search engine ranking is like a race.
The competitors are the vendors and the spectators are the internet searchers.
The less competitors that are in the race, the easier it is for you to get
a top position. Either way, the spectators are there but which are they more
likely to place value on, a top placed competitor or one lost in the herd?
Content – The page content has to reflect the key phrase that it is
promoting. The quantity of text, use of other words and repetition of the key
phrase can have a positive or detrimental effect on your web promotion depending
on how they are implemented.
Code – The behind the scenes code that runs a web page can clutter up
web promotion. In most cases, the code can be edited and streamlined so that
it still provides the functionality that is expected by a web site visitor
but does not affect web promotion.
Links to and from other sites – Search engines read links from other
sites as a good indicator of the value of a site. If a site is valuable then
a lot of other sites will link to it. Google breaks down this test further
looking at the relevancy of the theme of linking sites to yours and checking
that you are linking back to them. This is called reciprocal
linking.
To find out more about our search engine optimization / web promotion services
please vist Sage
Web Promotion Packages
To find out more about the individual search engines, please visit list of
Major Search Engines
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