Algorithm
The search engine program that ranks
sites based on certain criteria. Google has over 100 different
ranking criteria that sites need to meet.
Bid for click
A search engine under which you bid for your site to be ranked under a keyword.
You pay that price when someone
Bot (web bot)
A search engine program that crawls the internet adding sites to the search
engine database.
Code
The background code that runs a web site. As well as HTML, this can include,
JavaScript, ASP, Coldfusion and more.
Crawl
The movement of a search engine spider (or bot) through the internet
by following the links between sites.
Directory
A list of web sites that is compiled under categories and sub-categories. Yahoo
is an example of a directory.
Dynamic Page Site
Pages that are created ‘on the fly’ from the
contents of a database. These pages cause many promotional difficulties.
Frames
Some sites have pages that are made up of multiple HTML pages. Typically
the navigation will be on one page and the content on another. You can tell
if you scroll down the page and the navigation remains static. Frames are bad
for a sites search engine promotion
HTML
The basic code from which web pages are created
Inbound link
A link that comes in to your site.
Key term (key phrase)
The sequence of keywords used by a
search engine user to find a site
Keyword
A word used by a search engine user to find a site
Keyword density
The percentage of keywords compared to other characters on an internet page.
Keyword research
Researching the most effective key terms to be used in web
promotion.
Keyword Spamming
Deliberate repetition of keywords in a page by using invisible
or tiny text to increase keyword density. This is banned by search engines.
Link relevancy
How similar in content/ services two linked sites are.
Meta Search Engine
A search engine that compiles it’s results from the databases of other
search engines
Meta Tags Descriptive HTML code designed to be used by search engines to rank
sites. Due to abuse, most search engines do not use these in their ranking
algorithm any more.
Meta Tags
Specific areas built in to HTML code to hold information for search engines
to read. Meta tags no longer play an integral role in the web promotion of
a site.
Optimization
The process of altering site structure, code, content, titles
and meta content to be search engine friendly.
Outbound link
A link that leaves your site.
Pay per Click
A search engine, like Looksmart, that charges you a fixed amount every time
you’re listing is clicked on.
Promotion page
Site pages that have been designed to rank highly in search engines. The term ‘doorway’ page
has been negatively associated with poorly designed pages that have little
or no content for a user and that use tricks to capture search engine attention.
While these have been banned by search engines, any page in a site can legitimately
be designed to rank highly in a search engine.
Reciprocal link
An exchange of links between two sites.
Re-index
How often a search engine updates its index. Google updates its index once
a month.
Search Engine
An internet program that ranks relevant sites based on the keywords that the
user has typed in. Google is a search engine.
Search engine promotion
The business of making web sites rank well in search
engines
Search engine positioning
The business of making web sites rank well in search
engines
Search Engine Report
A report detailing site rankings across the search engines
under specific keywords.
Spider
Also called a ‘bot’, a spider is a search engine program that crawls
the internet adding web sites to the search engine data base
Web Promotion
The business of making web sites rank well in search engines
|
